# Moz

**Canonical:** https://apis.io/providers/moz/  
**Website:** https://moz.com/  
**APIs profiled:** 3

Moz is a Seattle-based search-marketing software company, founded in 2004 as SEOmoz and part of Ziff Davis since 2021, whose products include Moz Pro, Moz Local, STAT and Moz Data. Its developer surface is the Moz API, a JSON-RPC 2.0 API served from a single universal endpoint at https://api.moz.com/jsonrpc, exposing 62 public methods across five namespaces: site metrics (Domain Authority, Page Authority, Brand Authority, Spam Score), the Moz Link Index (links, linking root domains, anchor text, link intersect, link status, final redirect), keyword metrics (volume, difficulty, opportunity, priority, search intent, related keywords), ranking and top-page data, and Moz Local location, group, account, listing-network and Google Business Profile insight management. Requests are authenticated with a Moz API token in an x-moz-token header, billed against a row-based monthly quota, and Moz additionally runs two beta remote MCP servers - Moz Data and Moz Local - at https://api.moz.com/mcp/v1/data and https://api.moz.com/mcp/v1/local, protected by OAuth 2.1 with PKCE and RFC 9728 protected-resource metadata.

## Kin Score — 43.4 / 100 (developing)

Scored 2026-09-02 under rubric 0.18.0. Trend: flat (+0.0 from 43.4).

| Facet | Score |
|---|---|
| Discoverability | 74.1 |
| Contract Quality | 14.7 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 34.2 |
| Developer Ergonomics | 58.9 |
| Commercial Clarity | 69.7 |
| Access Clarity | 69.7 |

## Agent readiness — 13.5 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | bearer |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | documented |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## Access

Freemium · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: no (confidence: high).

## APIs (3)

- **Moz API** — The Moz API is a JSON-RPC 2.0 API accessed through HTTP POST requests to a single universal endpoint, https://api.moz.com/jsonrpc. The method name in the request body selects th...
- **Moz MCP Server - Data** — Beta remote Model Context Protocol server exposing Moz Data API tools (site metrics, links, keywords, rankings) to LLM hosts such as Claude Desktop, ChatGPT Desktop and Claude C...
- **Moz MCP Server - Local** — Beta remote Model Context Protocol server exposing Moz Local tools for managing and reporting on business locations and listings. Streamable HTTP transport; OAuth 2.1 sign-in in...

## MCP servers (1)

- **Moz MCP Servers** — Moz operates two first-party remote MCP servers, split by product. Both are documented on the Moz API docs site and both answered a live tools/list probe with an RFC 9728 OAuth ...

## Security (4)

- **Moz Authentication** — 3 schemes
- **Moz Domain Security** — TLSv1.3 · HSTS · DMARC
- **Moz Vulnerability Disclosure** — Hackerone · contact published
- **Moz Trust Center** — trust center published

## Plans (1)

- **Moz Plans Pricing**

## Tags

SEO, Search, Marketing, Analytics, Keywords, Backlinks, Local Marketing, Domain Authority, Link Index, JSON-RPC, MCP, Company

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/moz/). Scores are computed from the provider's own public artifacts under a published rubric.