# MORI

**Canonical:** https://apis.io/providers/mori/  
**Website:** https://babymori.com  
**APIs profiled:** 0

MORI (Baby Mori) is a UK-based, online-first baby and children's brand founded in 2015 by Akin Onal, known for soft essentials made from a proprietary bamboo and organic cotton fabric blend. Its direct-to-consumer range spans sleepwear, daywear, footwear, blankets and muslins, nursery and home goods, and a Sleep Club subscription, shipping across the UK, US, and Europe. MORI operates as a Shopify-hosted e-commerce business and does not publish a first-party developer API. Its machine-readable surface is provided natively by the Shopify platform: a live Storefront MCP server at /api/mcp (search_catalog, get_cart, update_cart, get_product_details, search_shop_policies_and_faqs), a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp, an agent-instructions /llms.txt (mirrored at /agents.md), and the Shopify Customer Account API OIDC/OAuth discovery. This profile was surfaced as a 500 Global portfolio company and enriched by the API Evangelist pipeline.

## Kin Score — 17.4 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+1.1 from 16.3).

| Facet | Score |
|---|---|
| Discoverability | 68.5 |
| Contract Quality | 0.0 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 20.8 |
| Commercial Clarity | 21.1 |
| Access Clarity | 21.1 |

## Agent readiness — 19.9 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | verified |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## MCP servers (1)

- **MORI Storefront MCP**

## Security (2)

- **Mori Authentication** — 2 schemes
- **Mori Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Retail, E-Commerce, Baby Products, Consumer Goods, Apparel, Direct to Consumer, Shopify, MCP, agent-native, Universal Commerce Protocol

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/mori/). Scores are computed from the provider's own public artifacts under a published rubric.