# Morado

**Canonical:** https://apis.io/providers/morado/  
**Website:** https://www.moradocolombia.com/  
**APIs profiled:** 0

Morado is a Colombian fintech and B2B marketplace for the beauty and wellness industry across Latin America, founded in 2022 by Angela Maria Acosta (an early Rappi employee). It is the "everything store for beauty shops" — giving salons, spas, and independent beauty entrepreneurs (a workforce that is majority women) access to intelligent credit, working-capital lines, inventory supply, inventory management, last-mile logistics, and digital tools through a 100% digital process, even for businesses without a traditional financial history. Credit applications run over WhatsApp with 30/60/90-day revolving lines and 3-12 month term products, serving 32,000+ micro-business clients. Backed by QED Investors, Andreessen Horowitz, Tiger Global, H20 Capital, Latitud, and Village Global. Public surface is the moradocolombia.com marketing/credit site (built on Wix) — no first-party developer API, though the Wix site exposes a hosted MCP endpoint and an llms.txt.

## Kin Score — 15.6 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 15.6).

| Facet | Score |
|---|---|
| Discoverability | 57.4 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 4.8 |
| Commercial Clarity | 44.7 |
| Access Clarity | 44.7 |

## Agent readiness — 10.3 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | verified |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## MCP servers (1)

- **Morado Wix Site MCP**

## Security (1)

- **Morado Domain Security** — TLSv1.3 · HSTS

## Tags

Company, Marketplace, Fintech, Beauty, Wellness, Lending, Credit, Colombia, Latin America, B2B

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/morado/). Scores are computed from the provider's own public artifacts under a published rubric.