# MoPub

**Canonical:** https://apis.io/providers/mopub/  
**Website:** https://www.mopub.com  
**APIs profiled:** 0

MoPub was a mobile advertising and app-monetization platform providing ad-network mediation, advanced bidding, and a real-time marketplace/exchange plus open-source iOS and Android SDKs for mobile publishers. Founded in 2010, it was acquired by Twitter in 2013, then sold to AppLovin for $1.05B in a deal that closed January 2022. AppLovin migrated publishers to its MAX platform and shut down MoPub's mediation, advanced bidding, and marketplace on 2022-03-31, with dashboard/reporting retired by 2022-04-30. MoPub is now defunct: www.mopub.com redirects to applovin.com and the developer/API surface (developers.mopub.com) is offline. This profile is retained as a historical/defunct record; there is no live MoPub API to enrich.

## Kin Score — 5.3 / 100 (minimal)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 5.3).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 2.6 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Mobile, Advertising, AdTech, Monetization, Mediation, SDK, Defunct

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/mopub/). Scores are computed from the provider's own public artifacts under a published rubric.