# MOLOCO

**Canonical:** https://apis.io/providers/moloco/  
**Website:** https://www.moloco.com/  
**APIs profiled:** 6

Moloco is a machine-learning advertising company that operates three developer-facing platforms: Moloco Ads (a performance demand-side platform for app marketers), Moloco Commerce Media / MCM (a retail-media platform that lets marketplaces and retailers run sponsored product, brand, display and reserved-display ads on their own inventory), and Moloco Streaming Monetization. Its public API surface spans a Campaign Management API and a Cloud Auth API on api.moloco.cloud for the DSP side, plus MCM Management, Decision, Event and Webhook APIs on mcm-api.moloco.com for the commerce-media side, covering ad accounts, products, campaigns, ad groups, creatives, audience targets, catalog items, wallets, spending limits, reporting, log export, real-time ad decisioning and first-party user-event ingestion.

## Kin Score — 58.9 / 100 (strong)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (+0.0 from 58.9).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 68.4 |
| Governance | 16.7 |
| Contract Governance | 16.7 |
| Operational Transparency | 72.4 |
| Developer Ergonomics | 66.1 |
| Commercial Clarity | 39.5 |
| Access Clarity | 39.5 |

## Agent readiness — 57.0 (agent-native)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | verified |
| Auth Clarity | served |
| Idempotency | documented |
| Error Semantics | verified |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | served |
| Protected Resource Metadata | verified |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## APIs (6)

- **Moloco Ads Campaign Management API** — REST API for creating and managing Moloco Ads (Cloud DSP) campaigns — ad accounts, products, tracking links, campaigns, ad groups, creatives, creative groups, audience targets a...
- **Moloco Cloud Auth API** — Authentication and authorization API for Moloco Cloud — issues bearer access tokens from an API key and manages workplaces, userspaces, users, passwords, role grants, permission...
- **Moloco Commerce Media Management API** — REST API for retail-media platform operators to manage ad manager accounts, ad accounts, campaigns, sponsored product/brand/display and reserved-display line items, image and vi...
- **Moloco Commerce Media Decision API** — Real-time ad decisioning API for retail media — request sponsored product, display, brand and reserved display ads for a given page/placement and user context, returning the ads...
- **Moloco Commerce Media Event API** — First-party user-event ingestion API — posts real-time shopper events (home, page view, item view, search, add to cart, purchase and more) from a retailer's site or app into Mol...
- **Moloco Commerce Media Webhooks** — Outbound webhook surface for Moloco Commerce Media, published as an OpenAPI 3.1 webhooks document. Moloco POSTs signed JSON deliveries to a platform-configured HTTPS endpoint fo...

## MCP servers (1)

- **MOLOCO MCP Server**

## Agentic access (1)

- **Moloco Agentic Access** — 203 operations · 131 acting · 2 human-in-the-loop

## Security (3)

- **Moloco Authentication** — apiKey · 2 schemes
- **Moloco Domain Security** — TLSv1.3 · HSTS · DNSSEC · DMARC
- **Moloco Trust Center** — SOC 2, ISO 27001, GDPR

## Plans (1)

- **Moloco Plans Pricing**

## Tags

Advertising, AdTech, Demand-Side Platform, Retail Media, Commerce Media, Programmatic Advertising, Campaign Management, Ad Serving, Machine-Learning, Mobile Marketing, Reporting, user-events

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/moloco/). Scores are computed from the provider's own public artifacts under a published rubric.