# MoEngage

**Canonical:** https://apis.io/providers/moengage/  
**Website:** https://www.moengage.com/  
**APIs profiled:** 11

MoEngage is an insights-led customer engagement and cross-channel marketing automation platform used by consumer brands to unify customer data, segment audiences, and orchestrate personalized messaging across push notifications, email, SMS, WhatsApp, in-app messages, on-site messaging, app inbox cards, and web push. The platform exposes a broad REST API surface across seven regional data centers (DC-01 through DC-06 and DC-101) covering user and event ingestion, bulk import, business events, GDPR/CCPA data requests, campaign creation and lifecycle management, file- and filter-based segments, cohort sync, content blocks and channel templates, product catalogs, recommendations, coupon lists, offer decisioning, subscription and opt-in preferences, transactional alerts (Inform), iOS Live Activities, personalization experiences, campaign statistics, message archival, and custom analytics dashboards. MoEngage also ships native mobile and web SDKs for Android, iOS, Web, React Native, Flutter, Unity, Cordova and Capacitor, and operates a hosted, OAuth-secured Model Context Protocol (MCP) server so AI assistants can draft campaigns, manage segments and flows, and analyze performance conversationally.

## Kin Score — 75.8 / 100 (exemplar)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (+0.0 from 75.8).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 65.7 |
| Governance | 30.3 |
| Contract Governance | 30.3 |
| Operational Transparency | 52.6 |
| Developer Ergonomics | 73.2 |
| Commercial Clarity | 92.1 |
| Access Clarity | 92.1 |

Regulatory layer — **Telecommunications**: 73.6 (matched via tags).

## Agent readiness — 59.4 (agent-native)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | served |
| Idempotency | documented |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | verified |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | served |
| Protected Resource Metadata | verified |
| Dynamic Client Registration | yes |
| Agentic Commerce | no |

## APIs (11)

- **MoEngage Data API** — Create and update user profiles, track events, manage devices, merge and delete users, run bulk imports and file imports, and submit GDPR/CCPA data subject requests. The primary...
- **MoEngage Campaigns API** — Create, update, search, test, and publish Push and Email campaigns. The V5 draft lifecycle builds a campaign incrementally — create a draft, patch components, validate, test-sen...
- **MoEngage Push API** — Send transactional and targeted push notifications to Android, iOS, and Web devices, and create push campaigns targeting all users or a group of users. Served from a dedicated p...
- **MoEngage Segments API** — Create and manage file-based segments (upload, add, remove, replace users) and filter-based segments built from event and attribute conditions, plus archive/unarchive operations...
- **MoEngage Content and Templates API** — Create, update, and search reusable content across channels — email templates (V1 and V2), push templates, SMS templates, in-app templates, on-site messaging (OSM) templates, an...
- **MoEngage Catalog, Recommendations and Coupons API** — Manage product and item catalogs (create, add attributes, ingest, search, update, bulk delete), fetch recommendation metadata and items, and administer coupon lists and coupon f...
- **MoEngage Subscriptions API** — Manage email resubscription in bulk, update opt-in management preferences, and read, create, and update per-category subscription preferences for users across channels.
- **MoEngage Analytics and Flows API** — Read-only access to MoEngage Custom Dashboards and the analytics data behind each chart, plus Flows endpoints to list flows, read a flow and a specific flow version, and update ...
- **MoEngage Inform API** — Unified transactional messaging infrastructure for building and managing transactional alerts across SMS, Email, and Push from a single send endpoint. Publishes a dedicated sand...
- **MoEngage Engagement Surfaces API** — App Inbox Cards fetch and delete, iOS broadcast Live Activities (start, update, end), Personalize experiences fetch/metadata/event tracking from client SDK hosts, and Offer Deci...
- **MoEngage MCP Server** — Hosted, OAuth-secured Model Context Protocol server that lets AI assistants build campaign drafts, author content, create and count segments, read and analyze flows, browse dash...

## MCP servers (1)

- **MoEngage MCP Server**

## Security (4)

- **Moengage Authentication** — apiKey/http · 3 schemes
- **Moengage Domain Security** — TLSv1.3 · DMARC
- **Moengage Vulnerability Disclosure** — disclosure policy published
- **Moengage Trust Center** — SOC 2 Type 2, CSA STAR Level 2, ISO/IEC 27001:2022, ISO/IEC 27701:2019, ISO 22301:2019, HIPAA, GDPR, CCPA

## Plans (1)

- **Moengage Plans Pricing**

## Tags

Customer Engagement, Marketing Automation, Customer Data Platform, Push Notifications, Email, SMS, WhatsApp, In-App Messaging, Segmentation, Personalization, Campaign Management, Analytics, Mobile SDK, MCP, MarTech

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/moengage/). Scores are computed from the provider's own public artifacts under a published rubric.