# Metrilo

**Canonical:** https://apis.io/providers/metrilo/  
**APIs profiled:** 5

Metrilo is a plug-and-play ecommerce growth platform that combines real-time analytics, an ecommerce CRM, and email marketing for online brands. Founded in 2014 and acquired by Brevo (formerly Sendinblue) in 2021, Metrilo tracks visitor and customer behavior, builds rich customer profiles with 30+ segmentation filters, and powers retention-focused email campaigns. Developers integrate via official plugins for WooCommerce, Magento, and OpenCart, a client-side JavaScript tracking library (window.metrilo), and a server-side ingestion API at trk.mtrl.me/v2 that pushes customers, categories, products, and orders using an API Token plus an HMAC-SHA256 X-Digest request signature.

## Kin Score — 47.6 / 100 (developing)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (+0.6 from 47.0).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 13.9 |
| Governance | 30.3 |
| Contract Governance | 30.3 |
| Operational Transparency | 18.4 |
| Developer Ergonomics | 60.1 |
| Commercial Clarity | 84.2 |
| Access Clarity | 84.2 |

## Agent readiness — 37.0 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

14-day free trial, then paid plans from $199/mo — onboarding: self-serve, pricing: paid, trial: yes (confidence: high).

## APIs (5)

- **Metrilo Categories API** — The Categories API from Metrilo — 2 operation(s) for categories.
- **Metrilo Customers API** — The Customers API from Metrilo — 4 operation(s) for customers.
- **Metrilo Orders API** — The Orders API from Metrilo — 2 operation(s) for orders.
- **Metrilo Products API** — The Products API from Metrilo — 2 operation(s) for products.
- **Metrilo Tracking API** — Metrilo's own published specification for the tracking and CRM ingestion API — OpenAPI 3.0.1, version 2.1.1, 10 operations and 19 schemas covering categories, products, customer...

## MCP servers (1)

- **metrilo-mcp.yml**

## Agentic access (1)

- **Metrilo Agentic Access** — 10 operations · 10 acting

## Security (2)

- **Metrilo Authentication** — apiKey · 2 schemes
- **Metrilo Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Metrilo Plans Pricing**

## Tags

Company, Ecommerce, Analytics, CRM, Email Marketing, Customer Retention, Tracking, Marketing

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/metrilo/). Scores are computed from the provider's own public artifacts under a published rubric.