# Metadata

**Canonical:** https://apis.io/providers/metadata/  
**Website:** https://metadata.io  
**APIs profiled:** 1

Metadata (metadata.io) is a B2B marketing automation and demand-generation platform that uses AI agents to plan, execute, and optimize paid advertising campaigns across LinkedIn, Meta (Facebook and Instagram), Google Search and Display, Reddit, and Bing. Its core products are Metadata Campaigns (automated full-funnel paid campaign execution), Metadata Audiences with the patented MetaMatch B2B audience engine for precision targeting, and Metadata Insights for real-time, revenue-focused performance analytics. The platform connects to ad channels, CRMs (Salesforce, HubSpot), and marketing automation platforms (Marketo, Pardot) to run multivariate campaign testing at scale and optimize for pipeline and revenue rather than lead volume. Backed by 500 Global and Partech. Metadata publishes no public REST API. Its developer surface is MCP-native: the MetadataONE MCP server at mcp-server.metadata.io/mcp exposes 141 documented tools across audiences, campaigns, creatives, offers, keywords, ad extensions, analytics and integrations, so an agent can build an audience, generate on-brand creative, assemble a campaign and launch real paid spend without a REST client or an SDK. Developer docs, a quickstart, an authentication and scopes reference and the full tool catalog are published at metadata.io/developers/.

## Kin Score — 41.4 / 100 (developing)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (-1.7 from 43.1).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 39.9 |
| Governance | 16.7 |
| Contract Governance | 16.7 |
| Operational Transparency | 15.8 |
| Developer Ergonomics | 45.2 |
| Commercial Clarity | 53.9 |
| Access Clarity | 53.9 |

## Agent readiness — 34.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| Reversibility Documented | na |
| MCP Server | verified |
| Auth Clarity | no |
| Idempotency | na |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | na |

## Access

Contact Sales — onboarding: unknown, pricing: unknown, trial: no (confidence: high).

## APIs (1)

- **Metadata MCP Server (MetadataONE)** — The MetadataONE Model Context Protocol server — Metadata's only public developer surface. 141 documented tools let an MCP client (Claude Code, Claude Desktop, Hermes, Paperclip,...

## MCP servers (1)

- **metadata-mcp.yml**

## Security (3)

- **Metadata Authentication** — 2 schemes
- **Metadata Domain Security** — TLSv1.3 · DMARC
- **Metadata Trust Center** — SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27701, GDPR, CCPA, CSA STAR

## Plans (1)

- **Metadata Plans Pricing**

## Tags

Company, Marketing, Marketing Automation, Demand Generation, Advertising, B2B, Artificial Intelligence, MCP, Model Context Protocol, AI Agents, Paid Media, Account Based Marketing

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/metadata/). Scores are computed from the provider's own public artifacts under a published rubric.