# Mensabrands

**Canonical:** https://apis.io/providers/mensabrands/  
**Website:** https://brndme.in/  
**APIs profiled:** 0

Mensa Brands (now operating as BRND.ME) is a Bangalore, India based "house of brands" / digital-first brand aggregator founded in 2021 by Ananth Narayanan. Following the Thrasio model, it acquires, operates and scales digital-native consumer brands across fashion, beauty, personal care, home and general merchandise, selling through marketplaces such as Amazon, Flipkart and Myntra as well as direct-to-consumer channels. The company reached unicorn status in 2021 and is backed by investors including Norwest Venture Partners, Accel, Prosus Ventures, Tiger Global and Alpha Wave. Its original domain mensabrands.com now redirects to brndme.in. This is a consumer-brands operating company; enrichment found no public developer or API surface (no docs/developer/api subdomains, no /.well-known documents, no llms.txt) beyond the marketing site's WordPress CMS, so no API artifacts were produced.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, E-Commerce, Consumer Brands, House of Brands, Direct to Consumer, Retail, India

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/mensabrands/). Scores are computed from the provider's own public artifacts under a published rubric.