# MediaMath

**Canonical:** https://apis.io/providers/mediamath/  
**Website:** https://apidocs.mediamath.com/  
**APIs profiled:** 46

MediaMath (by Infillion) is a programmatic advertising DSP with REST APIs for managing campaigns, targeting, bidding strategies, creative trafficking, audience segments, and performance analytics. The platform provides an API-first composable architecture supporting campaign management, reporting, audience onboarding, marketplaces access, and custom bidding algorithms.

## Kin Score — 63.0 / 100 (strong)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 63.0).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 71.2 |
| Governance | 26.5 |
| Contract Governance | 26.5 |
| Operational Transparency | 60.5 |
| Developer Ergonomics | 70.8 |
| Commercial Clarity | 56.6 |
| Access Clarity | 56.6 |

## Agent readiness — 52.6 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Enterprise · Self-serve signup — onboarding: self-serve, pricing: enterprise, trial: no (confidence: high).

## APIs (46)

- **MediaMath Marketplaces API V2.0** — API for leveraging PMP Direct and Exchange supply sources, enabling programmatic access to private marketplace deals and exchange inventory within the MediaMath Platform.
- **MediaMath Bring Your Own Algorithm (BYOA) API** — API for applying custom bidding algorithms within the MediaMath platform brain, including Campaign Settings configuration and Custom Bid Router for external algorithm invocation...
- **MediaMath Audience Onboarding API** — API for ingesting audience event data into the MediaMath Platform via real-time server-side pixel events and batch event uploads. Supports UUID, mobile advertising IDs, and CTV ...
- **MediaMath Server-to-Server Data Distribution API** — API for syncing audience segment data through server-to-server data distribution, supporting UUID-to-segment mappings, SFTP file transfer, and processing log access with Basic A...
- **MediaMath Ad Servers API** — Ad Servers
- **MediaMath Advertisers API** — Advertisers
- **MediaMath Agencies API** — Agencies
- **MediaMath Atomic Creatives API** — Atomic Creatives
- **MediaMath Audience Vendors API** — Audience Vendors
- **MediaMath Campaign Plans API** — Campaign Plans
- **MediaMath Campaigns API** — Campaigns
- **MediaMath Campaigns Budget Flights API** — Campaigns Budget Flights
- **MediaMath Concepts API** — Concepts
- **MediaMath Contracts API** — Contracts
- **MediaMath Creatives API** — Creatives
- **MediaMath Currency Rates API** — Currency Rates
- **MediaMath Datasets API** — The Datasets API from MediaMath — 10 operation(s) for datasets.
- **MediaMath Enterprise Controls API** — Enterprise Controls
- **MediaMath General API** — General
- **MediaMath Marketplaces API** — Marketplaces
- **MediaMath New Strategy Groups API** — The New Strategy Groups API from MediaMath — 3 operation(s) for new strategy groups.
- **MediaMath New Strategy Plans API** — New Strategy Plans
- **MediaMath Organizations API** — Organizations
- **MediaMath Pixel Bundles API** — Pixel Bundles
- **MediaMath Pixel Providers API** — Pixel Providers
- **MediaMath Segment Groups API** — Segment Groups
- **MediaMath Site Lists API** — Site Lists
- **MediaMath Strategies API** — Strategies
- **MediaMath Strategy Parameters API** — Strategy Parameters
- **MediaMath Strategy Templates API** — Strategy Templates
- **MediaMath Supply Sources API** — Supply Sources
- **MediaMath Targeting API** — Targeting
- **MediaMath Targeting Attachments API** — TargetingAttachments
- **MediaMath Targeting Segment Objectives API** — Targeting Segment Objectives
- **MediaMath Targeting Segments API** — Targeting Segments
- **MediaMath Timezones API** — Timezones
- **MediaMath User Permissions API** — User Permissions
- **MediaMath Users API** — Users
- **MediaMath Vendor Contracts API** — Vendor Contracts
- **MediaMath Vendors API** — Vendors
- …and 6 more, listed in full on the page.

## MCP servers (1)

- **MediaMath MCP Server**

## Agentic access (1)

- **Mediamath Agentic Access** — 207 operations · 88 acting

## Security (3)

- **Mediamath Authentication** — apiKey/oauth2 · 6 schemes
- **Mediamath Domain Security** — TLSv1.3 · DMARC
- **Mediamath Vulnerability Disclosure** — disclosure policy published

## Plans (1)

- **Mediamath Plans**

## Tags

Programmatic Advertising, DSP, Demand-Side Platform, Campaign Management, AdTech, Bidding, Audience Segments, Creative Management, Reporting, Analytics

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/mediamath/). Scores are computed from the provider's own public artifacts under a published rubric.