# MaxPoint

**Canonical:** https://apis.io/providers/maxpoint/  
**APIs profiled:** 0

MaxPoint (MaxPoint Interactive, Inc.) was a Morrisville, North Carolina marketing technology company that built a hyperlocal programmatic advertising platform, matching neighborhood-level ("Digital Zip") consumer intelligence to online media buys so brands and retailers could tie digital advertising to in-store sales. It was funded by Trinity Ventures among others, went public on the NYSE as MXPT in March 2015, and was acquired by Valassis Communications in August 2017 for roughly $95 million, where it was folded into Valassis Digital. Valassis was later unified under the Vericast brand, which divested its adtech business in 2024. MaxPoint no longer operates as an independent company or product line: maxpoint.com and maxpointinteractive.com are dead hosts returning HTTP 403 on every path with a mismatched TLS certificate, api./developer./docs.maxpoint.com do not resolve, the github.com/maxpoint organization is empty and forwards to a handle now owned by an unrelated company, and valassisdigital.com is NXDOMAIN. There is no public API, developer program, or machine-readable contract to profile.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.9 from 4.1).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Marketing, Advertising, AdTech, Programmatic Advertising, Retail Media, Acquired, Defunct

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/maxpoint/). Scores are computed from the provider's own public artifacts under a published rubric.