# Matchaful

**Canonical:** https://apis.io/providers/matchaful/  
**Website:** https://matchaful.com/  
**APIs profiled:** 1

Matchaful is a premium Japanese matcha brand selling single-origin, organically-grown ceremonial matcha from Shizuoka, Japan — ground to order, pesticide-free, and third-party tested under its Farm-to-Whisk program. It sells direct-to-consumer through a Shopify storefront and runs physical cafes, and is a Techstars portfolio company. Matchaful publishes no traditional developer REST API or OpenAPI, but its Shopify storefront exposes a live agent-commerce surface: an /llms.txt and /agents.md agent instruction set, a Universal Commerce Protocol (UCP, ucp.dev) merchant profile at /.well-known/ucp, a first-party MCP shopping endpoint at /api/ucp/mcp, and Shopify Customer Account OIDC/OAuth discovery documents served under the store domain.

## Kin Score — 18.4 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+1.1 from 17.3).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 14.3 |
| Commercial Clarity | 34.2 |
| Access Clarity | 34.2 |

## Agent readiness — 14.5 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | verified |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## APIs (1)

- **Matchaful Agent Commerce (UCP)** — The store's Shopify-provided Universal Commerce Protocol agent-commerce surface — a live MCP shopping endpoint (search_catalog, create_cart, create_checkout, update_checkout, co...

## MCP servers (1)

- **Matchaful MCP Server**

## Tags

Company, Matcha, Tea, Food and Beverage, CPG, E-Commerce, Direct to Consumer, Shopify, Agent Commerce, UCP, MCP

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/matchaful/). Scores are computed from the provider's own public artifacts under a published rubric.