# Marketo

**Canonical:** https://apis.io/providers/marketo/  
**Website:** https://experienceleague.adobe.com/en/docs/marketo-developer/marketo/home  
**APIs profiled:** 68

Marketo, an Adobe company, develops and sells B2B marketing automation software for account-based marketing, lead management, email marketing and campaign execution. Adobe Marketo Engage publishes five machine-readable specifications covering 367 REST operations across five surfaces — a Lead Database API for person records, activity and change feeds, companies, opportunities, custom objects, static lists, smart campaigns and bulk import/export; an Asset API for emails, landing pages, forms, templates, snippets and segments; a User Management API for users, roles and workspaces; an Identity endpoint issuing two-legged OAuth 2.0 client-credentials tokens; and an asynchronous Data Ingestion API on a separate Adobe-hosted domain. The base URL is per-subscription (https://{munchkinId}.mktorest.com), authorization is role-permission rather than OAuth-scope based, and most failures — including rate-limit and quota exhaustion — are returned inside an HTTP 200 body.

## Kin Score — 56.8 / 100 (strong)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+1.8 from 55.0).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 64.1 |
| Governance | 30.3 |
| Contract Governance | 30.3 |
| Operational Transparency | 76.3 |
| Developer Ergonomics | 63.7 |
| Commercial Clarity | 28.9 |
| Access Clarity | 28.9 |

## Agent readiness — 45.9 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | documented |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | derived |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Freemium — onboarding: unknown, pricing: freemium, trial: no (confidence: medium).

## APIs (68)

- **Marketo Approve API** — The Approve API from Marketo — 6 operation(s) for approve.
- **Marketo Assets API** — The Assets API from Marketo — 133 operation(s) for assets. The Adobe-published source specification for this whole surface (199 operations) is attached as the second OpenAPI pro...
- **Marketo Campaigns API** — The Campaigns API from Marketo — 7 operation(s) for campaigns.
- **Marketo Cc API** — The Cc API from Marketo — 1 operation(s) for cc.
- **Marketo Channel API** — The Channel API from Marketo — 1 operation(s) for channel.
- **Marketo Channels API** — Channel Controller
- **Marketo Clone.json API** — The Clone.json API from Marketo — 1 operation(s) for clone.json.
- **Marketo Content API** — The Content API from Marketo — 12 operation(s) for content.
- **Marketo Content.json API** — The Content.json API from Marketo — 1 operation(s) for content.json.
- **Marketo Delete.json API** — The Delete.json API from Marketo — 1 operation(s) for delete.json.
- **Marketo Discard API** — The Discard API from Marketo — 6 operation(s) for discard.
- **Marketo Dynamic API** — The Dynamic API from Marketo — 4 operation(s) for dynamic.
- **Marketo Email API** — The Email API from Marketo — 31 operation(s) for email.
- **Marketo Email  Templates API** — The Email Templates API from Marketo — 10 operation(s) for email templates.
- **Marketo Emails API** — Email Controller
- **Marketo Field API** — The Field API from Marketo — 5 operation(s) for field.
- **Marketo Fields API** — The Fields API from Marketo — 4 operation(s) for fields.
- **Marketo File API** — The File API from Marketo — 3 operation(s) for file.
- **Marketo File  Contents API** — The File Contents API from Marketo — 1 operation(s) for file contents.
- **Marketo Files API** — File Controller
- **Marketo Folder API** — The Folder API from Marketo — 6 operation(s) for folder.
- **Marketo Folders API** — Folder Controller
- **Marketo Form API** — The Form API from Marketo — 19 operation(s) for form.
- **Marketo Form  Fields API** — The Form Fields API from Marketo — 9 operation(s) for form fields.
- **Marketo Forms API** — Form Controller
- **Marketo Full API** — The Full API from Marketo — 2 operation(s) for full.
- **Marketo Id API** — The Id API from Marketo — 5 operation(s) for id.
- **Marketo .Json API** — The .Json API from Marketo — 2 operation(s) for .json.
- **Marketo Landing API** — The Landing API from Marketo — 25 operation(s) for landing.
- **Marketo Landing  Page  Content API** — The Landing Page Content API from Marketo — 4 operation(s) for landing page content.
- **Marketo Landing  Page  Redirect  Rules API** — The Landing Page Redirect Rules API from Marketo — 4 operation(s) for landing page redirect rules.
- **Marketo Landing  Page  Templates API** — The Landing Page Templates API from Marketo — 9 operation(s) for landing page templates.
- **Marketo Landing  Pages API** — The Landing Pages API from Marketo — 11 operation(s) for landing pages.
- **Marketo Member API** — The Member API from Marketo — 1 operation(s) for member.
- **Marketo Modules API** — The Modules API from Marketo — 4 operation(s) for modules.
- **Marketo Name API** — The Name API from Marketo — 1 operation(s) for name.
- **Marketo Name.json API** — The Name.json API from Marketo — 2 operation(s) for name.json.
- **Marketo Page API** — The Page API from Marketo — 24 operation(s) for page.
- **Marketo Program API** — The Program API from Marketo — 9 operation(s) for program.
- **Marketo Programs API** — Program Controller
- …and 28 more, listed in full on the page.

## MCP servers (1)

- **Marketo MCP Server**

## Agentic access (1)

- **Marketo Agentic Access** — 166 operations · 98 acting

## Security (3)

- **Marketo Authentication** — oauth2 · 1 scheme
- **Marketo Domain Security** — TLSv1.3 · HSTS · DMARC
- **Marketo Vulnerability Disclosure** — Hackerone · security.txt · contact published

## Plans (1)

- **Marketo Plans Pricing**

## Tags

Adobe, Automation, Marketing, Marketing Automation, Email Marketing, Lead Management, Campaign Management, CRM, Customer Engagement, B2B

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/marketo/). Scores are computed from the provider's own public artifacts under a published rubric.