# Marketing Evolution

**Canonical:** https://apis.io/providers/marketing-evolution/  
**Website:** https://marketingevolution.com/  
**APIs profiled:** 0

Marketing Evolution is an enterprise marketing measurement and analytics company whose stated mission is to "make marketing knowable." It ships two products. Substrate is positioned as a system of record for marketing performance, unifying fragmented media, audience, commerce and third-party data, enriching it, and publishing standardized output to data warehouses, BI tools, CDPs and agents. Darwin is the decisioning layer on top, running unified marketing measurement (MMM plus multi-touch attribution), budget scenario modeling and ROI forecasting, media performance intelligence, and always-on agents with automated anomaly detection. Roughly thirty published connectors cover the major ad platforms, warehouses, CRM and BI systems. The company is backed by Insight Partners and sells exclusively through an enterprise demo-request motion. As of this enrichment pass it publishes no developer portal, API reference, or machine-readable specification; its API host, api.marketingevolution.com, returns HTTP 403 to every anonymous request, and its published integration mechanism is data-plane (SFTP, Amazon S3, Snowflake data shares) rather than a public request/response API.

## Kin Score — 16.3 / 100 (emerging)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (-1.2 from 17.5).

| Facet | Score |
|---|---|
| Discoverability | 57.4 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 15.8 |
| Developer Ergonomics | 7.1 |
| Commercial Clarity | 35.5 |
| Access Clarity | 35.5 |

## Agent readiness — 3.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (2)

- **Marketing Evolution Domain Security** — TLSv1.3 · HSTS · DMARC
- **Marketing Evolution Trust Center** — ISO/IEC 27001:2022, ISO/IEC 42001:2023, SOC 2 Type 2

## Plans (1)

- **Marketing Evolution Plans Pricing**

## Tags

Company, Marketing, Analytics, Marketing Measurement, Attribution, Media Planning, Artificial Intelligence, MarTech, Marketing Mix Modeling, Marketing Intelligence, Advertising

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/marketing-evolution/). Scores are computed from the provider's own public artifacts under a published rubric.