# ManyChat

**Canonical:** https://apis.io/providers/manychat/  
**Website:** https://manychat.com  
**APIs profiled:** 5

ManyChat is a chat-marketing platform that lets businesses build automated conversations and marketing flows across Instagram Direct Messages, Facebook Messenger, WhatsApp, Telegram, TikTok and SMS. It provides a visual flow builder, audience segmentation, broadcasts, growth tools and integrations with ecommerce and CRM systems to drive engagement, lead capture and sales. The public ManyChat REST API is a page-scoped surface of 35 operations covering subscribers, tags, typed custom fields, page-level bot fields, automations and sending, published as OpenAPI 3.0 and served through an interactive Swagger console at api.manychat.com/swagger. Authentication is a per-page API key sent as an Authorization Bearer token in the form page-id:api-key; there is no OAuth, no scopes and no account-wide credential. ManyChat's only asynchronous surface runs outbound: the External Request flow step calls a partner endpoint and expects a Dynamic Block v2 JSON response back, so the integrator is the webhook receiver rather than ManyChat pushing events.

## Kin Score — 51.6 / 100 (developing)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (-0.7 from 52.3).

| Facet | Score |
|---|---|
| Discoverability | 74.1 |
| Contract Quality | 66.0 |
| Governance | 31.8 |
| Contract Governance | 31.8 |
| Operational Transparency | 52.6 |
| Developer Ergonomics | 54.2 |
| Commercial Clarity | 23.7 |
| Access Clarity | 23.7 |

Regulatory layer — **Telecommunications**: 38.9 (matched via tags).

## Agent readiness — 35.8 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | bearer |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## Access

Self-serve signup, API gated to paid tiers — onboarding: self-serve, pricing: paid, trial: yes (confidence: medium).

## APIs (5)

- **ManyChat REST API** — REST API for managing subscribers, custom fields, tags, bot fields, flows, and sending messages in ManyChat across Instagram, Messenger, WhatsApp and SMS. 35 operations across f...
- **ManyChat Page API** — Page-level configuration for a connected ManyChat page: connected page info, tags, typed custom user field definitions, global bot fields, automations (flows) and folders, growt...
- **ManyChat Profile API** — White-label profile and template management. A single operation that generates a single-use install link for a ManyChat template, served from its own Swagger document at api.man...
- **ManyChat Sending API** — Send Dynamic Block content and trigger automations for a subscriber across Messenger, Instagram and WhatsApp. 3 operations. This is the surface governed by Meta policy rather th...
- **ManyChat Subscriber API** — Look up, search, create, update, tag and set custom field values on subscribers. 15 operations. A subscriber carries per-channel identity fields for Messenger, Instagram, WhatsA...

## Agentic access (1)

- **Manychat Agentic Access** — 35 operations · 22 acting

## Security (3)

- **Manychat Authentication** — http · 1 scheme
- **Manychat Domain Security** — TLSv1.3 · HSTS · DMARC
- **Manychat Vulnerability Disclosure** — security.txt · contact published

## Plans (1)

- **Manychat Plans Pricing**

## Tags

Chat Marketing, Messenger Marketing, Conversational Commerce, Marketing Automation, Instagram, WhatsApp, Facebook Messenger, SMS, Chatbots, Customer Engagement, Automation

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/manychat/). Scores are computed from the provider's own public artifacts under a published rubric.