# makeup.land

**Canonical:** https://apis.io/providers/makeup-land/  
**Website:** https://makeup.land/  
**APIs profiled:** 4

makeup.land, operated by א. ט. הפקות בע״מ / A.T. Hafakot Ltd. (company no. 513942789, Zikhron Yaakov and Haifa, Israel), is a Hebrew-first professional cosmetics retailer carrying ~1,550 products from 34+ brands, with ℳ-credit loyalty wallet, M Club tiers, gift cards and a virtual try-on. It publishes a 21-operation OpenAPI 3.1 contract at makeup.land/openapi.json — product search with CIE ΔE 2000 shade matching and cross-lingual semantic search, customers and wallet, carts, orders, gift cards, payment links, partner registration and catalog proposals — every write idempotent via Idempotency-Key, bearer tokens issued by email with four scopes. Alongside it: a live remote MCP server at makeup.land/api/mcp (8 read-only tools, anonymous tools/list, Official MCP Registry land.makeup/v1), RFC 8414 and RFC 9728 OAuth metadata with a WorkOS-style auth.md, an A2A-shaped agent card, an ai-manifest and UCP merchant profile, llms.txt with markdown twins, and Google Merchant and OpenAI ACP product feeds.

## Kin Score — 57.2 / 100 (strong)

Scored 2026-10-09 under rubric 0.23.0. Trend: flat (+0.5 from 56.7).

| Facet | Score |
|---|---|
| Discoverability | 90.0 |
| Contract Quality | 54.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 52.6 |
| Developer Ergonomics | 42.3 |
| Access Clarity | 42.1 |

Regulatory layer — **Payments**: 34.8 (matched via tags).

## Agent readiness — 45.0 (agent-native)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | served |
| Idempotency | verified |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | flavored |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | verified |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## APIs (11)

- **makeup.land MCP Server** — Remote Model Context Protocol server at https://makeup.land/api/mcp — Streamable HTTP, stateless, protocol revision 2025-06-18. initialize and tools/list answer anonymously; 8 r...
- **makeup.land Merchant & Agentic Commerce Feeds** — Public, token-free catalog feeds under https://makeup.land/api/merchant — a Google Merchant Center RSS 2.0 product feed (/feed), a Google Product Reviews 2.4 feed (/reviews) and...
- **makeup.land Brands API** — Brand directory
- **makeup.land Cart API** — Phone-keyed cart read/write (ILS + ℳ-credits)
- **makeup.land Customers API** — Customer CRUD + tags + opportunities + best deals
- **makeup.land Gift Cards API** — Recipient cards, validation, redemption
- **makeup.land Orders API** — Customer order history
- **makeup.land Payment Links API** — Outstanding payment requests
- **makeup.land Products API** — Catalog browsing + semantic search
- **makeup.land Proposals API** — Catalog enrichment proposal intake
- **makeup.land Register API** — External registration intake + audit

## MCP servers (1)

- **makeup.land MCP server** — Remote MCP server at makeup.land requiring an API key; 8 tools listed.

## Security (2)

- **Makeup Land Authentication** — apiKey/http · 2 schemes
- **Makeup Land Domain Security** — TLSv1.3 · HSTS · DNSSEC · DMARC

## Plans (1)

- **Makeup Land Plans Pricing**

## Tags

Cosmetics, Beauty, Retail, E-Commerce, Shopping, Loyalty, Gift Cards, Product Search, Agentic Commerce, MCP, Agent-Native, Israel, A2A

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/makeup-land/). Scores are computed from the provider's own public artifacts under a published rubric.