# Makeup by Mario

**Canonical:** https://apis.io/providers/makeup-by-mario/  
**Website:** https://www.makeupbymario.com/  
**APIs profiled:** 3

MAKEUP BY MARIO is a New York-based prestige colour-cosmetics brand founded by celebrity makeup artist Mario Dedivanovic and launched direct-to-consumer in October 2020, selling face, eye, lip, brow, blush and tool products at makeupbymario.com and through Sephora. Self-funded for its first two and a half years, it took a $40M minority growth investment from Provenance and Silas Capital in January 2023. It runs no developer program and publishes no OpenAPI, but its Shopify-hosted storefront exposes a substantial machine-readable surface from its own domain: an anonymously introspectable Storefront GraphQL API, TWO live Model Context Protocol servers whose tools/list both answer anonymously, a Universal Commerce Protocol merchant profile at /.well-known/ucp declaring cart, checkout, fulfillment, discount, order and catalog capabilities plus three payment handlers, OpenID Connect and RFC 8414 discovery for customer accounts, and a provider-authored /agents.md and /llms.txt that tell AI agents which surface to use and that no agent may finalize payment without contemporaneous human approval.

## Kin Score — 31.5 / 100 (thin)

Scored 2026-09-01 under rubric 0.17.2. Trend: flat (+0.0 from 31.5).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 37.2 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 30.4 |
| Commercial Clarity | 28.9 |
| Access Clarity | 28.9 |

## Agent readiness — 44.8 (agent-native)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | yes |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | served |
| Idempotency | documented |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | served |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | platform |

## APIs (3)

- **MAKEUP BY MARIO Storefront GraphQL API** — The Shopify Storefront GraphQL API as served from MAKEUP BY MARIO's own domain. Introspection is anonymous — the full schema (416 types, 34 query fields, 41 mutations, 28 Relay ...
- **MAKEUP BY MARIO Storefront MCP Server** — A live Model Context Protocol server on the MAKEUP BY MARIO storefront host. An anonymous JSON-RPC tools/list returned five tools with full JSON Schema input contracts — search_...
- **MAKEUP BY MARIO UCP Agentic Commerce API** — MAKEUP BY MARIO implements the Universal Commerce Protocol for agent-driven commerce. The merchant profile at /.well-known/ucp declares UCP 2026-04-08 and 2026-01-23, the dev.uc...

## MCP servers (1)

- **Makeup by Mario MCP Server** — MAKEUP BY MARIO serves TWO live MCP endpoints from its own storefront host, and BOTH answer an anonymous JSON-RPC tools/list with HTTP 200 and full JSON Schema input contracts. ...

## Agentic access (1)

- **Makeup By Mario Agentic Access** — 3 operations

## Security (2)

- **Makeup By Mario Authentication** — 5 schemes
- **Makeup By Mario Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Makeup By Mario Plans Pricing**

## Tags

Company, Beauty, Cosmetics, Consumer Packaged Goods, E-Commerce, Direct to Consumer, Retail, Agentic Commerce, Shopify, GraphQL, MCP, Universal Commerce Protocol

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/makeup-by-mario/). Scores are computed from the provider's own public artifacts under a published rubric.