# MadKudu

**Canonical:** https://apis.io/providers/madkudu/  
**Website:** https://madkudu.com/  
**APIs profiled:** 2

MadKudu is a predictive lead scoring and account intelligence platform for B2B sales and marketing teams, using AI-driven propensity modeling and dynamic scoring across fit, intent, and engagement signals to surface high-propensity accounts and people. Its developer surface (MadAPI) programmatically exposes account and person lookup, enrichment, activity, search, sourcing discovery, AI web search, organisation endpoints and a "coming soon" custom ingestion API, alongside a legacy Scoring API and a hosted Model Context Protocol (MCP) server for AI agents. MadKudu publishes OpenAPI 3.1.0 for both surfaces, but only as per-operation blocks embedded in its GitBook reference — no spec document is served. MadKudu was acquired by HG Insights in 2025; the docs are now titled "HG Platform API" and API access is contact-sales. Originally backed by Partech and Techstars.

## Kin Score — 56.4 / 100 (strong)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+31.7 from 24.7).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 54.5 |
| Governance | 11.5 |
| Operational Transparency | 42.1 |
| Developer Ergonomics | 75.5 |
| Commercial Clarity | 60.5 |

## Agent readiness — 51.1 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

API access add-on, contact sales — onboarding: unknown, pricing: unknown, trial: no (confidence: high).

## APIs (2)

- **MadKudu API (MadAPI)** — The current MadKudu API (MadAPI) exposes account and person lookup, full account/person details and activities, company hiring/job-posting enrichment, advanced account and perso...
- **MadKudu Legacy Scoring API** — The legacy MadKudu Scoring API returns customer-fit (demographics), likelihood-to-buy and lead-grade scores for companies by domain and persons by email, plus a job-changes watc...

## MCP servers (1)

- **madkudu-mcp.yml**

## Security (3)

- **Madkudu Authentication** — apiKey/http · 3 schemes
- **Madkudu Domain Security** — TLSv1.3 · HSTS · DMARC
- **Madkudu Trust Center** — SOC 2 Type 2, CAIQ, SIG Lite

## Plans (1)

- **Madkudu Plans Pricing**

## Tags

Company, Applicative Saas, Sales Intelligence, Lead Scoring, Predictive Analytics, Account Intelligence, Data Enrichment, MCP, Agents, Go To Market

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/madkudu/). Scores are computed from the provider's own public artifacts under a published rubric.