# MadHive

**Canonical:** https://apis.io/providers/madhive/  
**Website:** https://www.madhive.com/  
**APIs profiled:** 66

Madhive is a New York-based advertising technology company that operates a demand-side platform (DSP) and end-to-end software stack built for local and connected TV (CTV/OTT) advertising. Broadcasters, local media sellers, agencies and political advertisers use Madhive to plan campaigns, activate premium streaming and broadcast inventory, build cookieless audiences from first-party and offline data, manage creatives, and measure outcomes from a single unified DSP. Madhive publishes a public developer program at developer.madhive.com — an Apigee-fronted REST API covering campaigns, line items, advertisers, agencies, creatives, audiences, segments, retargeting, publishers, publisher groups, tracking pixels, products, metros and optimization templates — alongside a hosted Model Context Protocol (MCP) server that exposes the same campaign-management surface to AI assistants such as Claude and Gemini over JSON-RPC 2.0 with OAuth 2.0.

## Kin Score — 53.5 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 53.5).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 57.4 |
| Governance | 11.5 |
| Operational Transparency | 76.3 |
| Developer Ergonomics | 53.8 |
| Commercial Clarity | 42.1 |

## Agent readiness — 48.9 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## APIs (66)

- **MadHive Ability to pause a campaign and all of its associated line items and creatives API** — The Ability to pause a campaign and all of its associated line items and creatives API from MadHive — 1 operation(s) for ability to pause a campaign and all of its associated li...
- **MadHive Ability to pause a line item API** — The Ability to pause a line item API from MadHive — 1 operation(s) for ability to pause a line item.
- **MadHive Advertiser API** — The advertiser API from MadHive — 1 operation(s) for advertiser.
- **MadHive Agency API** — The agency API from MadHive — 1 operation(s) for agency.
- **MadHive all products API** — The all products API from MadHive — 1 operation(s) for all products.
- **MadHive all publisher groups API** — The all publisher groups API from MadHive — 1 operation(s) for all publisher groups.
- **MadHive all publishers API** — The all publishers API from MadHive — 1 operation(s) for all publishers.
- **MadHive archive a line item API** — The archive a line item API from MadHive — 1 operation(s) for archive a line item.
- **MadHive Audiences API** — The audiences API from MadHive — 1 operation(s) for audiences.
- **MadHive campaign activation API** — The campaign activation API from MadHive — 1 operation(s) for campaign activation.
- **MadHive Campaign API** — The campaign API from MadHive — 1 operation(s) for campaign.
- **MadHive campaign creatives API** — The campaign creatives API from MadHive — 1 operation(s) for campaign creatives.
- **MadHive campaign line items API** — The campaign line items API from MadHive — 1 operation(s) for campaign line items.
- **MadHive contextual segments API** — The contextual segments API from MadHive — 1 operation(s) for contextual segments.
- **MadHive create new line item API** — The create new line item API from MadHive — 1 operation(s) for create new line item.
- **MadHive Creative API** — The creative API from MadHive — 1 operation(s) for creative.
- **MadHive creative flight activation API** — The creative flight activation API from MadHive — 1 operation(s) for creative flight activation.
- **MadHive Creative Line Item API** — The creative_line_item API from MadHive — 1 operation(s) for creative_line_item.
- **MadHive deactivate advertiser API** — The deactivate advertiser API from MadHive — 1 operation(s) for deactivate advertiser.
- **MadHive deactivate agency API** — The deactivate agency API from MadHive — 1 operation(s) for deactivate agency.
- **MadHive deactivate audience API** — The deactivate audience API from MadHive — 1 operation(s) for deactivate audience.
- **MadHive deactivate campaign API** — The deactivate campaign API from MadHive — 1 operation(s) for deactivate campaign.
- **MadHive deactivate creative API** — The deactivate creative API from MadHive — 1 operation(s) for deactivate creative.
- **MadHive deactivate creative line item API** — The deactivate creative line item API from MadHive — 1 operation(s) for deactivate creative line item.
- **MadHive deactivate publisher group API** — The deactivate publisher group API from MadHive — 1 operation(s) for deactivate publisher group.
- **MadHive deactivate retargeting segment API** — The deactivate retargeting segment API from MadHive — 1 operation(s) for deactivate retargeting segment.
- **MadHive Get Advertiser By ID API** — The get_advertiser_by_id API from MadHive — 1 operation(s) for get_advertiser_by_id.
- **MadHive Get Agency By ID API** — The get_agency_by_id API from MadHive — 1 operation(s) for get_agency_by_id.
- **MadHive Get Audience By ID API** — The get_audience_by_id API from MadHive — 1 operation(s) for get_audience_by_id.
- **MadHive Get Creative By ID API** — The get_creative_by_id API from MadHive — 1 operation(s) for get_creative_by_id.
- **MadHive Get Pixel By ID API** — The get_pixel_by_id API from MadHive — 1 operation(s) for get_pixel_by_id.
- **MadHive Health API** — The health API from MadHive — 1 operation(s) for health.
- **MadHive line item activation API** — The line item activation API from MadHive — 1 operation(s) for line item activation.
- **MadHive MCP Protocol API** — Model Context Protocol JSON-RPC endpoints
- **MadHive media trust status API** — The media trust status API from MadHive — 1 operation(s) for media trust status.
- **MadHive Metros API** — The metros API from MadHive — 1 operation(s) for metros.
- **MadHive modify advertiser API** — The modify advertiser API from MadHive — 1 operation(s) for modify advertiser.
- **MadHive modify agency API** — The modify agency API from MadHive — 1 operation(s) for modify agency.
- **MadHive modify campaign API** — The modify campaign API from MadHive — 1 operation(s) for modify campaign.
- **MadHive modify creative API** — The modify creative API from MadHive — 1 operation(s) for modify creative.
- …and 26 more, listed in full on the page.

## MCP servers (1)

- **madhive-mcp.yml**

## Agentic access (1)

- **Madhive Agentic Access** — 78 operations · 49 acting

## Security (2)

- **Madhive Authentication** — apiKey/http/oauth2 · 4 schemes
- **Madhive Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Advertising, AdTech, Connected TV, CTV, OTT, Demand-Side Platform, Programmatic Advertising, Media, Marketing, Audiences, Campaign Management, Model Context Protocol

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/madhive/). Scores are computed from the provider's own public artifacts under a published rubric.