# Lytics

**Canonical:** https://apis.io/providers/lytics/  
**Website:** https://www.lytics.com/  
**APIs profiled:** 2

Lytics is a customer data platform (CDP) that provides two concurrent REST APIs for managing unified user profiles, behavioral audiences, content affinity scoring, campaign flows, and real-time personalization. The v2 API (886 paths / 1,331 operations) covers accounts, authorizations, connections, schema and identity configuration, data models, streams, jobs and ML models; the v1 API still owns data collection, personalization, entity lookup and content classification. Lytics ingests data from 100+ sources, builds predictive audiences, and activates them across advertising networks, email providers, data warehouses and on-site personalization. Lytics joined Contentstack in January 2025.

## Kin Score — 66.5 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 66.5).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 69.3 |
| Governance | 41.7 |
| Contract Governance | 41.7 |
| Operational Transparency | 34.2 |
| Developer Ergonomics | 65.5 |
| Commercial Clarity | 89.5 |
| Access Clarity | 89.5 |

## Agent readiness — 54.7 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | yes |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | yes |

## Access

Freemium · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: no (confidence: high).

## APIs (2)

- **Lytics API v2** — Version 2 of the Lytics API — the current REST surface for the Lytics customer data platform. Covers accounts and users, authorizations and connections, data models and Cloud Co...
- **V1 Lytics API** — Version 1 of the Lytics API — the data collection, personalization, segmentation, content and catalog surface. Includes the /collect data upload endpoints, the personalization a...

## Agentic access (1)

- **Lytics Agentic Access** — 1467 operations · 941 acting · 3 human-in-the-loop

## Security (3)

- **Lytics Authentication** — apiKey · 2 schemes
- **Lytics Domain Security** — TLSv1.3 · HSTS · DNSSEC · DMARC
- **Lytics Trust Center** — trust center published

## Plans (1)

- **Lytics Plans Pricing**

## Tags

Customer Data Platform, CDP, Personalization, Segmentation, User Profiles, Behavioral Analytics, Content Affinity, Real-Time Data, Marketing Automation, Audience Activation

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/lytics/). Scores are computed from the provider's own public artifacts under a published rubric.