# Localytics

**Canonical:** https://apis.io/providers/localytics/  
**Website:** https://www.localytics.com/  
**APIs profiled:** 10

Localytics is a mobile analytics and customer-engagement platform that turns the behavioral signals a mobile app already produces into real-time analytics and personalized, data-driven campaigns across push notifications, in-app messages, and inbox messaging. It serves product, marketing, and engineering teams with segmentation, audience building, and campaign management. Its developer surface is broad but unevenly specified: two real OpenAPI 3.0.3 documents (a Campaigns & Audience API and a Transactional Push API served live at messaging.localytics.com/swagger.json), an MIT-licensed proto3 definition for a bidirectional streaming gRPC push service, and a published JSON Schema for Events API requests — alongside six further production REST APIs (Query/Reporting in HAL+JSON, Profile, Events, Exports, Imports, Places) that are documented only in prose. Everything authenticates with one organization-level API key and secret over HTTP Basic; there is no OAuth, no scopes and no rate-limit response headers anywhere. First-party SDKs cover iOS, Android, Web, Maui, Flutter, React Native, tvOS, Xamarin, Unity, Cordova and Windows. Localytics is an Upland Software product.

## Kin Score — 50.9 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+10.8 from 40.1).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 58.1 |
| Governance | 11.5 |
| Operational Transparency | 47.4 |
| Developer Ergonomics | 69.0 |
| Commercial Clarity | 34.2 |

## Agent readiness — 48.9 (agent-native)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| MCP Server | derived |
| Auth Clarity | yes |
| Idempotency | documented |
| Error Semantics | verified |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (10)

- **Localytics Audiences API** — Requests relating to audiences
- **Localytics Campaigns API** — Requests relating to all channel campaigns
- **Localytics Push Campaigns API** — Requests relating to push-channel campaigns
- **Localytics Transactional Push API** — Programmatic push messaging delivery. Submit a batch of pushes for an application targeting customer_ids, an audience_id, a profile query, or a broadcast; messages are forwarded...
- **Localytics Query API** — HAL+JSON reporting and analytics API. Run queries over apps, events, sessions, users, profiles and attribution data with metrics, dimensions and conditions; the service root at ...
- **Localytics Profile API** — Read, create, update and delete user profile attributes used for targeting and segmentation, addressed by customer_id at the org, app or customer scope. No machine-readable spec...
- **Localytics Events API** — Server-side event ingestion for in-app activity that completes off-device (purchases, fulfilment, backend conversions). Accepts JSON or gzipped JSON up to 256 KB per POST, valid...
- **Localytics Export APIs** — Bulk export of audiences, profiles and raw analytics logs. Requests return a 302 redirect to a generated export file; audiences must be enabled for export in the dashboard first...
- **Localytics Import APIs** — Bulk import of user profiles and audience lists built in external systems (CRM, marketing cloud) into Localytics for targeting and campaign use, with an asynchronous status endp...
- **Localytics Places API** — Point-of-interest sync for location-triggered messaging — upload and manage the geofence/POI set an app monitors. Rate limited to 20 requests per hour and 50 per day per app. No...

## MCP servers (1)

- **localytics-mcp.yml**

## Agentic access (1)

- **Localytics Agentic Access** — 13 operations · 8 acting

## Security (3)

- **Localytics Authentication** — http · 1 scheme
- **Localytics Domain Security** — TLSv1.3 · HSTS · DMARC
- **Localytics Vulnerability Disclosure** — Hackerone · contact published

## Plans (1)

- **Localytics Plans Pricing**

## Tags

Company, Martech, Mobile Analytics, Push Notifications, Customer Engagement, Marketing Automation, APIs, Mobile, Segmentation, Audiences, Event Ingestion, gRPC

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/localytics/). Scores are computed from the provider's own public artifacts under a published rubric.