# LiveIntent

**Canonical:** https://apis.io/providers/liveintent/  
**Website:** https://www.liveintent.com  
**APIs profiled:** 4

LiveIntent is a people-based email marketing, advertising and identity platform serving more than 2,500 businesses. It connects marketers and publishers through email-native audience targeting, publisher inventory monetization (LiveTag and native ad blueprints), and identity resolution across the digital ecosystem, including its HIRO first-party data solution and email reactivation services. LiveIntent publishes four partner APIs — an Audiences API and a Privacy Management API, both backed by OpenAPI 3.0.0 definitions rendered through Redocly; a Reporting API for publisher and advertiser metrics; and a Programmatic Bidding API implementing a subset of IAB OpenRTB 2.5 with OpenRTB Native 1.1 and 1.2 — alongside the open-source LiveConnect first-party identity library (npm live-connect-js) and partner data integrations with Segment, Oracle, Adobe, Merkle and LiveRamp. All API access is bearer-token based and provisioned by a LiveIntent account team rather than self-service. LiveIntent has been acquired by Zeta Global. Backed by Battery Ventures and Bullpen Capital.

## Kin Score — 43.5 / 100 (developing)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (+1.4 from 42.1).

| Facet | Score |
|---|---|
| Discoverability | 72.2 |
| Contract Quality | 54.9 |
| Governance | 30.3 |
| Contract Governance | 30.3 |
| Operational Transparency | 18.4 |
| Developer Ergonomics | 58.9 |
| Commercial Clarity | 23.7 |
| Access Clarity | 23.7 |

## Agent readiness — 42.1 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## APIs (4)

- **LiveIntent Audiences API** — Programmatically create and manage LiveIntent custom audiences. Partners create an audience, mint a signed URL to upload member hashes out of band, poll upload status, read dail...
- **LiveIntent Privacy Management API** — Submit data subject requests to LiveIntent programmatically to satisfy CCPA and GDPR obligations. Supports RESTRICT (opt out of sale), ERASURE (delete) and ACCESS (produce a rep...
- **LiveIntent Reporting API** — Query LiveIntent publisher and advertiser reporting data. A single executeQuery endpoint accepts a report type, an absolute or dynamic date interval, a granularity of day, week,...
- **LiveIntent Programmatic Bidding API** — LiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset of the IAB OpenRTB API Specification 2.5 together with OpenRTB Native ...

## Agentic access (1)

- **Liveintent Agentic Access** — 20 operations · 12 acting

## Security (2)

- **Liveintent Authentication** — apiKey/http · 1 scheme
- **Liveintent Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Liveintent Plans Pricing**

## Tags

Company, Advertising, AdTech, Identity, Email Marketing, Audience, Publishers, Marketers, Data

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/liveintent/). Scores are computed from the provider's own public artifacts under a published rubric.