# LiftLab

**Canonical:** https://apis.io/providers/liftlab/  
**Website:** https://liftlab.com/  
**APIs profiled:** 1

LiftLab (LiftLab Analytics, Inc.) is a marketing measurement and capital allocation platform for enterprise marketing, analytics, and finance leaders. Its Two-Stage Agile Marketing Mix Model (AMM) separates ad marketplace auction dynamics — CPM/CPC volatility and competitive pressure — from true consumer demand response, producing channel response curves and marginal ROI (mROAS) that are not contaminated by marketplace noise. A geo-based Incrementality Testing Suite feeds causal results back into the model through the Trust Engine as permanent calibration inputs, PlatformSense applies live ad platform data to those stable curves for daily channel intelligence, the Scenario Planner turns model output into constraint-aware, finance-ready budget plans, and Miles AI answers natural-language questions grounded in the model. LiftLab serves D2C/ecommerce, CPG, and omnichannel retail brands including Pandora, Cinemark, Quicken, SKIMS, and Thrive Market. Headquartered in Oakland, CA; SOC 2 Type II and ISO 27001:2013 certified, GDPR and CCPA compliant. LiftLab publishes no developer portal, no API documentation and no OpenAPI, but it does operate one undocumented machine surface: an OAuth-protected Model Context Protocol endpoint at https://connect.liftlab.com/server/api/mcp, advertised through RFC 8414 and RFC 9728 discovery documents on its own hostname and scoped for a Claude connector. That host is a white-labeled TapClicks deployment, so the agent surface is served by LiftLab but supplied by a vendor.

## Kin Score — 29.3 / 100 (thin)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+6.8 from 22.5).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 0.0 |
| Governance | 12.5 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 45.7 |
| Commercial Clarity | 50.0 |

## Agent readiness — 23.0 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## APIs (1)

- **LiftLab Connect MCP Server** — An OAuth-protected Model Context Protocol endpoint served from LiftLab's own hostname connect.liftlab.com, discovered by certificate-transparency enumeration rather than from do...

## MCP servers (1)

- **liftlab-mcp.yml**

## Security (3)

- **Liftlab Authentication** — 1 scheme
- **Liftlab Domain Security** — TLSv1.3 · HSTS · DMARC
- **Liftlab Trust Center** — SOC 2, SOC 2 Type II, ISO 27001, ISO 27001:2013, GDPR, CCPA

## Plans (1)

- **Liftlab Plans Pricing**

## Tags

Company, Enterprise, Marketing, Marketing Measurement, Marketing Mix Modeling, Incrementality, Analytics, Martech, Attribution, Budget Optimization, Data Science, SaaS

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/liftlab/). Scores are computed from the provider's own public artifacts under a published rubric.