# Latana

**Canonical:** https://apis.io/providers/latana/  
**Website:** https://www.latana.com/  
**APIs profiled:** 0

Latana is a Berlin-based brand tracking and consumer-insights platform that measures brand awareness, brand perception, purchase consideration and ad awareness for global consumer brands. Rather than buying responses from incentivized survey panels, Latana collects non-incentivized micro-surveys through advertising placements to reach everyday consumers, then applies Bayesian modelling and machine-learning quality assurance to project the sample onto real-world populations, including small and hard-to-reach markets. The product is delivered as a dashboard covering brand health tracking, competitor benchmarking, purchase funnel tracking and brand strategy planning, sold per market per year across Essential, Pro and Custom tiers. Customers include Unilever, Amazon, IKEA, Uber, PVH and Emma Sleep. Latana is backed by Balderton Capital. As of August 2026 Latana publishes no public API, developer portal, SDKs or machine-readable API description; delivery is through the app.latana.com dashboard, CSV export and a Latana Slack app whose access the Customer Success team provisions on request. A private Rails backend at back.latana.com serves the dashboard over /api/v2 and /api/v3 and mounts an API reference at /api-docs behind HTTP Basic authentication, and an LLM surface at llmagent.latana.com backs the in-product data assistant, but neither is documented, marketed or offered to customers as an API product.

## Kin Score — 22.9 / 100 (emerging)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 22.9).

| Facet | Score |
|---|---|
| Discoverability | 57.4 |
| Contract Quality | 0.0 |
| Governance | 12.5 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 2.2 |
| Commercial Clarity | 76.3 |

## Agent readiness — 3.2 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Latana Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Latana Plans Pricing**

## Tags

Company, Brand Tracking, Market Research, Consumer Insights, Brand Awareness, Marketing Analytics, Survey Data, Advertising, SaaS

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/latana/). Scores are computed from the provider's own public artifacts under a published rubric.