# L2

**Canonical:** https://apis.io/providers/l2/  
**APIs profiled:** 0

L2 Inc was a subscription research and business intelligence firm founded in New York City in 2010 by NYU Stern marketing professor Scott Galloway and co-founder Maureen Mullen. L2 benchmarked the digital competence of consumer brands, publishing more than 25 Digital IQ Index reports each year covering over 2,200 brands across fashion, luxury, retail, beauty, financial services, hospitality and consumer packaged goods. Its research scored brands on site experience, e-commerce, digital marketing, social media and mobile execution, and was sold as a subscription to CMOs and senior marketing leaders. The firm raised roughly $16.5 million in venture funding, including backing from General Catalyst (Larry Bohn and Paul Sagan) from 2014. Gartner acquired L2 in March 2017, when it had about 150 employees across New York and London, and folded the Digital IQ research into Gartner for Marketers. L2 never operated a public developer program or API: its research was delivered through a subscriber web platform and published reports. The l2inc.com domain is registered but no longer resolves, and no L2-branded developer, documentation or API surface remains online. This profile is retained as an acquired-company record with no API artifacts.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Research, Market Research, Business Intelligence, Benchmarking, Digital Marketing, E-Commerce, Acquired

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/l2/). Scores are computed from the provider's own public artifacts under a published rubric.