# Iterable

**Canonical:** https://apis.io/providers/iterable/  
**Website:** https://iterable.com/  
**APIs profiled:** 23

Iterable is an AI customer engagement platform that powers unified cross-channel marketing experiences and empowers marketers to create, optimize, and measure relevant interactions across email, push, SMS, in-app, and web channels. Their developer platform provides REST APIs, export APIs, AsyncAPI webhooks, and native SDKs for web, iOS, Android, and React Native.

## Kin Score — 74.4 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 74.4).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 74.1 |
| Governance | 45.5 |
| Contract Governance | 45.5 |
| Operational Transparency | 81.6 |
| Developer Ergonomics | 83.3 |
| Commercial Clarity | 65.8 |
| Access Clarity | 65.8 |

Regulatory layer — **Telecommunications**: 41.7 (matched via tags).

## Agent readiness — 45.6 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | derived |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Paid · Self-serve signup — onboarding: self-serve, pricing: paid, trial: no (confidence: high).

## APIs (23)

- **Iterable Export API** — The Iterable Export API enables developers to extract data from Iterable projects for analytics, reporting, and data warehousing purposes. It provides asynchronous export endpoi...
- **Iterable Web SDK** — The Iterable Web SDK enables developers to integrate Iterable's marketing automation capabilities directly into JavaScript and Node.js applications. It provides functions for tr...
- **Iterable iOS SDK** — The Iterable iOS SDK allows developers to integrate Iterable's marketing automation features into native iOS applications built with Swift or Objective-C. It supports push notif...
- **Iterable Android SDK** — The Iterable Android SDK provides native integration between Android applications and the Iterable marketing automation platform. It supports push notifications, in-app messages...
- **Iterable React Native SDK** — The Iterable React Native SDK enables developers to integrate Iterable's marketing automation capabilities into cross-platform mobile applications built with React Native. It wr...
- **Iterable Campaigns API** — Create, retrieve, and manage marketing campaigns. Access campaign metrics and trigger campaign sends.
- **Iterable Catalogs API** — Manage product catalogs and catalog items used for personalization and recommendation in campaigns.
- **Iterable Channels API** — Retrieve and manage messaging channels and message types used for organizing campaigns and templates.
- **Iterable Commerce API** — Track purchase events, update cart data, and manage commerce-related user activity for revenue attribution.
- **Iterable Email API** — Send transactional emails and manage email-specific delivery settings.
- **Iterable Events API** — Track custom events, retrieve event data for users, and manage event metadata used for segmentation and campaign triggering.
- **Iterable ExperimentMetrics API** — Export experiment and A/B test metrics as CSV for analysis.
- **Iterable Experiments API** — Retrieve experiment configurations and metrics for A/B tests running across campaigns.
- **Iterable InApp API** — Manage in-app messages and retrieve in-app message content for mobile and web clients.
- **Iterable Lists API** — Create and manage subscriber lists. Subscribe and unsubscribe users from lists. Retrieve list metadata and membership.
- **Iterable MessageTypes API** — Manage message types that categorize the kinds of messages sent through channels.
- **Iterable Metadata API** — Store and retrieve key-value metadata tables for use in personalization and campaign logic.
- **Iterable Push API** — Send push notifications and manage push notification delivery settings and tokens.
- **Iterable SMS API** — Send SMS messages and manage SMS-specific delivery settings.
- **Iterable Templates API** — Manage email, push, SMS, and in-app message templates. Retrieve template content and metadata.
- **Iterable Users API** — Manage user profiles, update user fields, bulk update users, get user data by email or userId, and delete users.
- **Iterable WebPush API** — Send web push notifications and manage web push subscription tokens.
- **Iterable Workflows API** — Trigger workflow enrollments and manage journey-based automation workflows.

## MCP servers (1)

- **Iterable MCP Server (@iterable/mcp, local stdio)** — Iterable publishes a first-party MCP server as the npm package @iterable/mcp (repo github.com/Iterable/mcp-server). It is a LOCAL STDIO server: a developer installs and runs it ...

## Agentic access (1)

- **Iterable Agentic Access** — 48 operations · 25 acting

## Security (3)

- **Iterable Authentication** — apiKey · 2 schemes
- **Iterable Domain Security** — TLSv1.3 · HSTS · DMARC
- **Iterable Trust Center** — SOC 2, ISO 27001, HIPAA, GDPR

## Plans (1)

- **Iterable Plans Pricing**

## Tags

Cross-Channel Messaging, Customer Engagement, Email, Marketing Automation, Push Notifications, SMS

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/iterable/). Scores are computed from the provider's own public artifacts under a published rubric.