# Instagram

**Canonical:** https://apis.io/providers/instagram/  
**Website:** https://developers.facebook.com/docs/instagram-platform  
**APIs profiled:** 9

Instagram is a photo and video sharing social networking platform owned by Meta. The Instagram APIs allow developers to build integrations with Instagram Business and Creator accounts for content publishing, media management, comment moderation, hashtag discovery, insights and analytics, messaging, and embedding. Available through the Meta Developer Platform with Facebook Login or Instagram Login authentication.

## Kin Score — 38.9 / 100 (thin)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 38.9).

| Facet | Score |
|---|---|
| Discoverability | 74.1 |
| Contract Quality | 62.1 |
| Governance | 9.8 |
| Contract Governance | 9.8 |
| Operational Transparency | 26.3 |
| Developer Ergonomics | 33.3 |
| Commercial Clarity | 23.7 |
| Access Clarity | 23.7 |

## Agent readiness — 35.0 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Paid · Self-serve signup — onboarding: self-serve, pricing: paid, trial: no (confidence: high).

## APIs (9)

- **Instagram Messaging API** — The Messenger API support for Instagram consolidates Instagram and Facebook Page messaging into a unified platform. Enables businesses and creators to manage conversations, send...
- **Instagram oEmbed API** — The Instagram oEmbed endpoint returns HTML and metadata for embedding Instagram photos, videos, reels, and carousels on third-party websites using the standard oEmbed protocol.
- **Instagram Comments API** — Comment management and moderation
- **Instagram Hashtags API** — Hashtag search and media discovery
- **Instagram Insights API** — Account and media level analytics
- **Instagram Media API** — Photos, videos, stories, reels, and carousels
- **Instagram Mentions API** — Content where account was mentioned
- **Instagram Publishing API** — Content creation and publishing workflow
- **Instagram Users API** — Instagram Business and Creator account profiles

## Agentic access (1)

- **Instagram Agentic Access** — 25 operations · 8 acting

## Security (2)

- **Instagram Authentication** — oauth2 · 1 scheme
- **Instagram Domain Security** — TLSv1.3 · DMARC

## Plans (1)

- **Instagram Plans Pricing**

## Use cases (8)

- **Social Media Management** — Automate content publishing, scheduling, and media management across Instagram accounts.
- **Brand Monitoring** — Track mentions, comments, and hashtags to monitor brand sentiment and engagement.
- **Customer Service** — Manage Instagram Direct conversations for customer support and business inquiries.
- **Analytics and Reporting** — Retrieve insights and metrics for measuring content performance and audience growth.
- **Content Curation** — Discover and curate content through hashtag search and mention tracking.
- **E-commerce Integration** — Connect product catalogs and shopping features with Instagram content for social commerce.
- **Influencer Marketing** — Track creator account metrics, media performance, and audience insights for influencer campaigns.
- **Website Embedding** — Embed Instagram posts, reels, and galleries on websites and blogs using oEmbed.

## Tags

Instagram, Meta, Photos, Social-Media, Videos, Content Publishing

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/instagram/). Scores are computed from the provider's own public artifacts under a published rubric.