# Insider **Canonical:** https://apis.io/providers/insider/ **Website:** https://insiderone.com **APIs profiled:** 18 Insider (rebranded Insider One; useinsider.com now redirects to insiderone.com) is an AI-native customer engagement and personalization platform used by 2,000+ global brands. It unifies a Customer Data Platform, cross-channel journey orchestration (Architect), personalization, predictive segmentation, product discovery (Eureka) and behavioural analytics across Web, Email, SMS/RCS, WhatsApp, Web Push, Mobile App, Site Search, InStory and conversational CX. Its developer surface is substantial and public: 113 REST operations across 18 hosts, published as a public Postman collection at developers.insiderone.com, covering the Unified Customer Database, consent and subscription management, transactional email/SMS/WhatsApp, web and app push, iOS Live Activities, OTP verification, product catalog, recommendations, Eureka search and campaign and journey analytics. Insider One also ships a first-party remote MCP server at mcp.insiderone.com with 35 OAuth-scoped tools, an llms.txt indexing ~2,800 markdown-retrievable doc pages, and an account-generated Agent Skill (SKILL.md) for Claude Code. It publishes per-endpoint rate limits, a cross-API status-and-error-code reference, and SOC 2 / ISO 27001 / ISO 27701 / CSA STAR attestations — but no OpenAPI, no pricing, no status page and no deprecation policy. ## Kin Score — 54.4 / 100 (strong) Scored 2026-08-30 under rubric 0.17.2. Trend: flat (+0.0 from 54.4). | Facet | Score | |---|---| | Discoverability | 75.9 | | Contract Quality | 21.9 | | Governance | 18.2 | | Contract Governance | 18.2 | | Operational Transparency | 57.9 | | Developer Ergonomics | 70.8 | | Commercial Clarity | 60.5 | | Access Clarity | 60.5 | Regulatory layer — **Telecommunications**: 65.3 (matched via tags). ## Agent readiness — 46.4 (agent-ready) | Dimension | Value | |---|---| | Spec Presence | yes | | Agentic Access | no | | Reversibility Documented | no | | MCP Server | documented | | Auth Clarity | served | | Idempotency | no | | Error Semantics | documented | | OpenAPI Examples | verified | | Rate Limit Signal | documented | | Event Surface Described | yes | | Agent Skills | derived | | Well Known Catalog | no | | Consent Identity | no | | Agent Card | no | | Dry Run Mode | no | | Delegated Identity | served | | Protected Resource Metadata | verified | | Dynamic Client Registration | no | | Agentic Commerce | no | ## Access Enterprise · Contact sales — onboarding: approval, pricing: enterprise, trial: no (confidence: high). ## APIs (26) - **Insider One MCP Server** — First-party remote Model Context Protocol server exposing 35 tools across Email, SMS, WhatsApp, Web Push, Mobile App and Architect — 28 read-only and 7 that create drafts for hu... - **Insider Algorithm Descriptions API** — The Algorithm Descriptions API from Insider — 19 operation(s) for algorithm descriptions. - **Insider Architect API** — The Architect API from Insider — 6 operation(s) for architect. - **Insider Catalog APIs API** — The Catalog APIs API from Insider — 5 operation(s) for catalog apis. - **Insider Category Merchandising API** — The Category Merchandising API API from Insider — 2 operation(s) for category merchandising api. - **Insider Conversational API** — The Conversational API API from Insider — 3 operation(s) for conversational api. - **Insider Data Governance APIs API** — The Data Governance APIs API from Insider — 4 operation(s) for data governance apis. - **Insider Email API** — The Email API from Insider — 10 operation(s) for email. - **Insider Email APIs API** — The Email APIs API from Insider — 2 operation(s) for email apis. - **Insider Event Collection API** — The Event Collection API API from Insider — 1 operation(s) for event collection api. - **Insider Live Activities API** — The Live Activities API from Insider — 6 operation(s) for live activities. - **Insider Mobile App API** — The Mobile App API from Insider — 1 operation(s) for mobile app. - **Insider Mobile App APIs API** — The Mobile App APIs API from Insider — 6 operation(s) for mobile app apis. - **Insider On Site API** — The OnSite API from Insider — 3 operation(s) for onsite. - **Insider OTP for SMS API** — The OTP for SMS API from Insider — 5 operation(s) for otp for sms. - **Insider OTP for WhatsApp API** — The OTP for WhatsApp API from Insider — 3 operation(s) for otp for whatsapp. - **Insider Recommendations API** — The Recommendations API from Insider — 1 operation(s) for recommendations. - **Insider Search APIs API** — The Search APIs API from Insider — 2 operation(s) for search apis. - **Insider SMS API** — The SMS API from Insider — 9 operation(s) for sms. - **Insider Transactional API** — The Transactional API API from Insider — 3 operation(s) for transactional api. - **Insider Transactional Journeys API** — The Transactional Journeys API from Insider — 1 operation(s) for transactional journeys. - **Insider Transactional SMS API** — The Transactional SMS API from Insider — 2 operation(s) for transactional sms. - **Insider User Data APIs API** — The User Data APIs API from Insider — 6 operation(s) for user data apis. - **Insider Web Push API** — The Web Push API from Insider — 3 operation(s) for web push. - **Insider Web Push APIs API** — The Web Push APIs API from Insider — 3 operation(s) for web push apis. - **Insider Whats App API** — The WhatsApp API from Insider — 4 operation(s) for whatsapp. ## MCP servers (1) - **Insider MCP Server** ## Security (3) - **Insider Authentication** — apiKey/oauth2 · 7 schemes - **Insider Domain Security** — TLSv1.3 · HSTS · DNSSEC · DMARC - **Insider Trust Center** — SOC 2, ISO 27001:2013, ISO 27701, CSA STAR ## Plans (1) - **Insider Plans Pricing** ## Tags Company, Customer Engagement, Personalization, Customer Data Platform, Marketing, Journey Orchestration, Omnichannel, CDP, Artificial Intelligence, Messaging, WhatsApp, Email, SMS, Push Notifications, Recommendations, Search, Product Catalog, Analytics, MCP, Agents, Consent, GDPR --- Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/insider/). Scores are computed from the provider's own public artifacts under a published rubric.