# Innovist

**Canonical:** https://apis.io/providers/innovist/  
**Website:** https://innovist.com/  
**APIs profiled:** 0

Innovist is an Accel-backed, science-backed direct-to-consumer personal care house based in India, building and operating a portfolio of skincare, haircare and suncare brands including Chemist At Play, Bare Anatomy and Sunscoop. It sells direct to consumers through a Shopify-powered online store at innovist.com, offering free delivery and category-wide discounts across skin, hair and sun care. While Innovist does not publish a traditional developer API program, its storefront natively implements agent-facing commerce surfaces: a customer-account OpenID Connect identity layer, a published llms.txt / agents.md for AI shopping assistants, and a Universal Commerce Protocol (UCP) MCP endpoint that lets approved agents search the catalog, build carts and complete buyer-approved checkouts.

## Kin Score — 16.2 / 100 (emerging)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 16.2).

| Facet | Score |
|---|---|
| Discoverability | 68.5 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 19.0 |
| Commercial Clarity | 27.6 |
| Access Clarity | 27.6 |

## Agent readiness — 18.8 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | verified |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## MCP servers (1)

- **Innovist MCP Server**

## Security (2)

- **Innovist Authentication** — oauth2/openIdConnect · 1 scheme
- **Innovist Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Consumer, Personal Care, Skincare, Hair Care, Suncare, Direct to Consumer, E-Commerce, Shopify, Agentic Commerce

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/innovist/). Scores are computed from the provider's own public artifacts under a published rubric.