# Improvado

**Canonical:** https://apis.io/providers/improvado/  
**Website:** https://improvado.io  
**APIs profiled:** 3

Improvado is a marketing intelligence and AI-agent platform that connects, extracts, transforms, and loads data from 876+ marketing, advertising, sales, and analytics sources into governed data pipelines, warehouses, and BI tools. Its Embedded API v3 (base https://embedded.improvado.io, all paths under /api/v3/) gives agencies and platforms programmatic, workspace-scoped control over data sources, connections and accounts, extraction templates and extracts, destinations, data tables, loads, automated recipes, custom roles, and webhook endpoints for load, transformation, and extraction lifecycle events. Authentication is HTTP Basic for workspace management and short-lived Bearer tokens for workspace-scoped resources. The platform maintains a SOC 2 / HIPAA / GDPR trust center, a public status page, a dated API changelog, and a responsible-disclosure security program.

## Kin Score — 63.0 / 100 (strong)

Scored 2026-08-17 under rubric 0.11.0. Trend: rising (+11.2 from 51.8).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 55.2 |
| Governance | 20.8 |
| Operational Transparency | 50.0 |
| Developer Ergonomics | 62.5 |
| Commercial Clarity | 92.1 |

## Agent readiness — 54.3 (agent-native)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| MCP Server | derived |
| Auth Clarity | yes |
| Idempotency | documented |
| Error Semantics | documented |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (3)

- **Improvado Embedded API v3** — Workspace-scoped REST API for embedding Improvado's data extraction, transformation, and load pipeline into agency and platform products. Manages data sources, connections, acco...
- **Improvado Customer MCP** — Hosted, remote Model Context Protocol server exposing Improvado's marketing data platform to any MCP client (Claude, ChatGPT/Codex, Gemini CLI, Antigravity, Cursor) as 83 publis...
- **Improvado Public Agent Ask API** — Free, unauthenticated plain-text question endpoint for AI agents. POST a question and receive a cited plain-text answer about marketing data architecture, connectors, pipelines,...

## MCP servers (1)

- **improvado-mcp.yml**

## Security (4)

- **Improvado Authentication** — http/oauth2/none · 5 schemes
- **Improvado Domain Security** — TLSv1.3 · HSTS · DMARC
- **Improvado Vulnerability Disclosure** — security.txt · contact published
- **Improvado Trust Center** — SOC 2, HIPAA, GDPR

## Plans (1)

- **Improvado Plans Pricing**

## Tags

Company, Marketing, Marketing Intelligence, Marketing Analytics, Data Pipeline, ETL, Advertising Data, Business Intelligence, Data Integration, AI Agents, MCP, Agent Readiness

---

Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/improvado/). Scores are computed from the provider's own public artifacts under a published rubric.