# HVMN

**Canonical:** https://apis.io/providers/hvmn/  
**Website:** https://ketone.com  
**APIs profiled:** 1

HVMN (Health Via Modern Nutrition), now operating as Ketone-IQ, is an a16z-backed human-performance nutrition company founded by Geoffrey Woo and Michael Brandt. It pioneered exogenous ketone products, including the Ketone-IQ drinkable ketone shot and ketone ester, sold direct-to-consumer through its Shopify-powered online store at ketone.com (hvmn.com now redirects to ketone.com). The storefront is agent-native: it publishes /llms.txt and /agents.md agent instructions and implements the Universal Commerce Protocol (UCP) with a live MCP endpoint for agent-driven catalog search, cart, and buyer-approved checkout, backed by Shopify Customer Account OAuth 2.0 / OpenID Connect authentication.

## Kin Score — 25.1 / 100 (emerging)

Scored 2026-08-19 under rubric 0.12.0. Trend: flat (-2.0 from 27.1).

| Facet | Score |
|---|---|
| Discoverability | 75.9 |
| Contract Quality | 0.0 |
| Governance | 4.5 |
| Contract Governance | 4.5 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 21.4 |
| Commercial Clarity | 38.2 |
| Access Clarity | 38.2 |

Regulatory layer — **Health**: 52.5 (matched via tags).

## Agent readiness — 18.8 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | verified |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (1)

- **Ketone-IQ Agent Commerce (UCP)** — Agent-native commerce surface for the Ketone-IQ (HVMN) Shopify store: a Universal Commerce Protocol (UCP) merchant profile and live MCP endpoint for catalog search, cart, and bu...

## MCP servers (1)

- **hvmn-mcp.yml**

## Security (2)

- **Hvmn Authentication** — oauth2/openIdConnect · 1 scheme
- **Hvmn Domain Security** — TLSv1.3 · HSTS · DNSSEC · DMARC

## Tags

Company, Health, Nutrition, Ketones, Supplements, E-Commerce, Shopify, Agentic Commerce, Consumer, MCP

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/hvmn/). Scores are computed from the provider's own public artifacts under a published rubric.