# Huel

**Canonical:** https://apis.io/providers/huel/  
**Website:** https://huel.com/  
**APIs profiled:** 1

Huel (a contraction of "Human Fuel") is a British nutritionally-complete food company founded in June 2015 by Julian Hearn with nutritionist James Collier, headquartered in Tring, Hertfordshire, and operating offices in the UK, US and Europe. It sells plant-based, nutritionally complete powders, ready-to-drink shakes, hot and savoury instant meals, bars and supplements direct to consumers in more than 100 countries, reporting GBP 214 million of revenue in FY2024. Danone SA agreed to acquire Huel in March 2026 in a deal reported at roughly EUR 1 billion / USD 1.1 billion. Huel is a direct-to-consumer commerce and subscription business, not an API provider: it publishes no developer portal, no API documentation and no machine-readable API contract. Its storefront runs as a Next.js application on Vercel in front of a Shopify commerce backend; the only anonymously callable machine-readable surface observed on a Huel-controlled host is the standard Discourse platform REST API served by its North American customer community at discourse.huel.com.

## Kin Score — 18.8 / 100 (emerging)

Scored 2026-08-25 under rubric 0.14.0. Trend: flat (-0.7 from 19.5).

| Facet | Score |
|---|---|
| Discoverability | 68.5 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 2.6 |
| Developer Ergonomics | 19.0 |
| Commercial Clarity | 34.2 |
| Access Clarity | 34.2 |

Regulatory layer — **Health**: 25.0 (matched via tags).

## Agent readiness — 2.5 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | bearer |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## APIs (1)

- **Huel Community API (Discourse)** — The Huel US customer forum at discourse.huel.com runs Discourse 2026.8.0 and therefore serves the standard Discourse REST API on a Huel-controlled host. Anonymous GET requests t...

## Security (2)

- **Huel Authentication** — none/apiKey · 3 schemes
- **Huel Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Food and Beverage, Nutrition, Consumer Packaged Goods, Direct to Consumer, E-Commerce, Subscription Commerce, Health and Wellness, Retail, United Kingdom

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/huel/). Scores are computed from the provider's own public artifacts under a published rubric.