# Hootsuite

**Canonical:** https://apis.io/providers/hootsuite/  
**Website:** https://www.hootsuite.com  
**APIs profiled:** 5

Hootsuite is a social media management platform that lets organizations schedule posts, monitor conversations, run paid campaigns, and analyze performance across LinkedIn, X (Twitter), Facebook, Instagram, TikTok, YouTube, and Pinterest from a single dashboard. The platform serves marketers, agencies, and enterprises with collaboration, approval, and governance workflows. Hootsuite publishes four first-party machine-readable API contracts on platform.hootsuite.com — a 48-operation REST API for messages, media, social profiles, members, teams and SCIM 2.0 provisioning; an Analytics API for organic and paid metrics; the Inbox 2.0 (Sparkcentral) API for CRM, virtual agents, queues and proactive messaging; and the Amplify employee-advocacy API — all authenticated with OAuth 2.0. It also serves an RFC 9727 API catalog, RFC 8414 authorization server metadata and RFC 9728 protected resource metadata.

## Kin Score — 63.6 / 100 (strong)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 63.6).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 69.6 |
| Governance | 16.7 |
| Contract Governance | 16.7 |
| Operational Transparency | 81.6 |
| Developer Ergonomics | 49.4 |
| Commercial Clarity | 77.6 |
| Access Clarity | 77.6 |

## Agent readiness — 49.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Free API with approved developer account — onboarding: self-serve, pricing: unknown, trial: yes (confidence: high).

## APIs (5)

- **Hootsuite REST API** — The Hootsuite platform REST API — 48 operations covering OAuth 2.0 authentication, the authenticated member, media upload, message scheduling and the prescreen approval workflow...
- **Hootsuite Analytics REST API** — Organic and paid social analytics — published posts with lifetime metrics, daily profile metrics, and campaign / ad-set / ad entities and daily metrics for Facebook and Twitter ...
- **Hootsuite Inbox 2.0 API** — The Inbox 2.0 (formerly Sparkcentral) customer-conversation API — CRM contact attribute write-back, the Virtual Agent API for bot-driven conversations and attachments, real-time...
- **Hootsuite Amplify REST API** — The Amplify employee-advocacy API — publish content directly into Amplify, read the authenticated member and their organizations, manage advocacy topics, and deobfuscate UTM par...
- **Hootsuite Developer Documentation MCP** — A remote Model Context Protocol endpoint served from Hootsuite's own ReadMe-hosted developer documentation site. Reachable and real, but gated — initialize and tools/list both r...

## MCP servers (1)

- **Hootsuite Developer Documentation MCP** — Hootsuite serves a remote Model Context Protocol endpoint from its own developer-documentation host at https://developer.hootsuite.com/mcp. A plain GET returns the plain-text ba...

## Agentic access (1)

- **Hootsuite Agentic Access** — 76 operations · 39 acting

## Security (3)

- **Hootsuite Authentication** — oauth2/http/apiKey · 6 schemes
- **Hootsuite Domain Security** — TLSv1.3 · HSTS · DMARC
- **Hootsuite Vulnerability Disclosure** — Hackerone · security.txt

## Plans (1)

- **Hootsuite Plans Pricing**

## Tags

Social-Media, Social Media Management, Marketing, Content Scheduling, Analytics, Engagement, Social Listening, Employee Advocacy, Customer Service, SCIM, Authentication, Webhook

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/hootsuite/). Scores are computed from the provider's own public artifacts under a published rubric.