# Hooked

**Canonical:** https://apis.io/providers/hooked/  
**Website:** https://hooked.co  
**APIs profiled:** 0

Hooked is a mobile entertainment company founded in 2015 by Prerna Gupta and Parag Chordia (Telepathic, Inc.) that pioneered the chat-fiction format: bite-sized, suspenseful stories read as simulated text-message conversations. Its flagship Hooked app reached #1 on the App Store and Google Play in more than 25 countries and over 100 million viewers, and the company later launched Hooked TV, a short-form mobile video streaming service. Hooked uses data and AI to predict and produce hit short-form content distributed across its own apps and social platforms including TikTok, Instagram, Snapchat, and YouTube. It is backed by 500 Global, Cowboy Ventures, Sound Ventures, The Chernin Group, Founders Fund, and Greylock. Hooked does not currently publish a public API, developer portal, or SDK.

## Kin Score — 10.2 / 100 (minimal)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 10.2).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 4.8 |
| Commercial Clarity | 21.1 |
| Access Clarity | 21.1 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Hooked Domain Security** — TLSv1.2 · DMARC

## Tags

Company, Entertainment, Media, Streaming, Video, Mobile, Consumer, Content, Storytelling

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/hooked/). Scores are computed from the provider's own public artifacts under a published rubric.