# Hook

**Canonical:** https://apis.io/providers/hook/  
**Website:** https://hook.co/  
**APIs profiled:** 0

Hook is a London-based software company building AI agents for customer success (CS) teams. Its platform integrates product usage, revenue, support, and sales data to build a 360-degree view of each account, then uses predictive models to forecast churn, renewals, net revenue retention (NRR), and expansion up to six months ahead. Named agents such as Echo and Activator surface account insights and automate the administrative work CS teams would otherwise do by hand, helping subscription businesses reduce churn and grow expansion revenue without adding headcount. Hook is a SaaS product used by customer success and revenue teams; it is not a public developer API, so this profile enriches company identity and security posture rather than API artifacts. Surfaced as a venture-portfolio lead and added to the API Evangelist network.

## Kin Score — 16.5 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 16.5).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 10.5 |
| Developer Ergonomics | 7.1 |
| Commercial Clarity | 43.4 |
| Access Clarity | 43.4 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (3)

- **Hook Domain Security** — TLSv1.3 · HSTS · DMARC
- **Hook Vulnerability Disclosure** — contact published
- **Hook Trust Center** — SOC 2 Type 2, ISO 27001, GDPR

## Tags

Company, Customer Success, AI Agents, Churn Prediction, Retention, Net Revenue Retention, Software-as-a-Service, Artificial Intelligence

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/hook/). Scores are computed from the provider's own public artifacts under a published rubric.