# HOLY

**Canonical:** https://apis.io/providers/holy/  
**Website:** https://de.holy.com  
**APIs profiled:** 1

HOLY is a German direct-to-consumer beverage brand offering sugar-free, powdered and syrup-based drink mixes that customers prepare with water or milk. Its product families span HOLY Energy (caffeine and vitamins), HOLY Iced Tea, HOLY Hydration (isotonic electrolytes), HOLY Milkshake (low-calorie), and HOLY Syrup. Founded by three friends (Matze, Fred, and Phil), the company grew from a shared apartment to 50+ employees, 2 million customers, and 500,000+ social followers, positioned on "great taste with a good conscience." HOLY sells online via a Shopify storefront and exposes a modern agentic-commerce surface: a hosted Storefront MCP server, a Universal Commerce Protocol (UCP) endpoint, llms.txt / agents.md agent instructions, and Shopify Customer Account OAuth/OIDC.

## Kin Score — 19.0 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+1.1 from 17.9).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 23.8 |
| Commercial Clarity | 27.6 |
| Access Clarity | 27.6 |

## Agent readiness — 23.1 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | verified |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | yes |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (1)

- **HOLY Storefront & Agentic Commerce** — HOLY's Shopify-powered storefront and its agentic-commerce surface: a hosted Storefront MCP server (product search, cart, policies), a Universal Commerce Protocol (UCP) endpoint...

## MCP servers (1)

- **HOLY MCP Server** — HOLY's hosted Shopify Storefront MCP server for agentic commerce. Exposes catalog search, cart management, product detail lookup, and store-policy/FAQ retrieval over the Model C...

## Security (2)

- **Holy Authentication** — oauth2/openIdConnect · 2 schemes
- **Holy Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, Consumer, Beverages, Direct to Consumer, E-Commerce, Agentic Commerce, Shopify, Germany

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/holy/). Scores are computed from the provider's own public artifacts under a published rubric.