# Hitwise

**Canonical:** https://apis.io/providers/hitwise/  
**Website:** http://www.hitwise.com/  
**APIs profiled:** 0

Hitwise was an online competitive-intelligence and audience-measurement company that tracked website traffic, clickstream behavior, and search-term data to help marketers benchmark share of visits, referral sources, and competitor performance across industry verticals. Originally an Australian firm, it was later owned by Experian and then Connexity. The Hitwise brand has since been retired -- as of this enrichment pass the hitwise.com domain no longer serves a live product (it returns a lapsed-host "Site is not available" page with a mismatched TLS certificate) and exposes no public developer portal, documentation, or API. This profile was surfaced as a portfolio-company lead of insight-partners; enrichment found no active API surface to catalog.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Hitwise Domain Security** — no transport/DNS hardening detected

## Tags

Company, Analytics, Web Analytics, Competitive Intelligence, Audience Measurement, Marketing, Data, Defunct

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/hitwise/). Scores are computed from the provider's own public artifacts under a published rubric.