# Hightouch

**Canonical:** https://apis.io/providers/hightouch/  
**Website:** https://hightouch.com/  
**APIs profiled:** 9

Hightouch is a composable Customer Data Platform (CDP) and agentic marketing platform that activates data directly from cloud warehouses and lakehouses such as Snowflake, BigQuery, Databricks and Redshift to more than 290 SaaS destinations, without copying or storing customer data. The platform covers Reverse ETL, Customer Studio audience building and journey orchestration, identity resolution, first-party event collection with SDKs for web and mobile, real-time personalization, AI Decisioning, Match Booster and an Ad Studio for advertising creative. Developers get a bearer-authenticated REST API at https://api.hightouch.com/api/v1 covering sources, models, destinations, syncs and runs, campaigns, decision-engine flows, event contracts and identity graphs, plus an `ht` CLI, Git Sync for version-controlled resource YAML, workspace environments with approval flows, a public documentation MCP server, and an A2A agent card for the Hightouch Marketing Agent.

## Kin Score — 71.1 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+1.2 from 69.9).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 72.8 |
| Governance | 30.3 |
| Contract Governance | 30.3 |
| Operational Transparency | 47.4 |
| Developer Ergonomics | 75.6 |
| Commercial Clarity | 93.4 |
| Access Clarity | 93.4 |

## Agent readiness — 59.0 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | conformant |
| Dry Run Mode | no |

## Access

Freemium · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: no (confidence: high).

## APIs (9)

- **Hightouch API** — The full Hightouch public REST API — sources, models, destinations, syncs and runs, campaigns, AI Decisioning flows and messages, event contracts and domains, and identity resol...
- **Hightouch Sources API** — Warehouse and database sources Hightouch reads from.
- **Hightouch Models API** — Model definitions (SQL, table, dbt, visual) over a source.
- **Hightouch Destinations API** — Destination connectors receiving synced data.
- **Hightouch Syncs API** — Syncs, sync runs, sync sequences and their triggers.
- **Hightouch Campaigns API** — Trigger a campaign send to handle- or profile-based recipients and read back per-send status.
- **Hightouch AI Decisioning API** — Decision-engine flows, their message variants, guardrails and runs.
- **Hightouch Events API** — First-party event governance — event contracts and event domains.
- **Hightouch Identity Resolution API** — Identity graph runs, reprocessing queues and run statistics.

## MCP servers (1)

- **Hightouch MCP Server**

## Agentic access (1)

- **Hightouch Agentic Access** — 43 operations · 22 acting

## Security (3)

- **Hightouch Authentication** — http/oauth2/openIdConnect · 3 schemes
- **Hightouch Domain Security** — TLSv1.3 · HSTS · DMARC
- **Hightouch Trust Center** — SOC 2, ISO 27001, HIPAA, GDPR

## Plans (1)

- **Hightouch Plans Pricing**

## Tags

CDP, Data Activation, Reverse ETL, Audience Management, Identity Resolution, Event Collection, Marketing, Advertising, AI Agents, Data Warehouse

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/hightouch/). Scores are computed from the provider's own public artifacts under a published rubric.