# HeadsUp

**Canonical:** https://apis.io/providers/headsup/  
**APIs profiled:** 0

HeadsUp was an AI conversion engine for product-led growth (PLG) that helped go-to-market teams identify which product-qualified users to engage and when to engage them. It ingested product usage and analytics data (for example from Segment), applied feature engineering and machine-learning scoring to surface conversion, churn, and upsell signals, and synced those insights into sales tooling such as Salesforce so reps could act on in-product behavior without engineering, code, or SQL. Customers included Contentful, Dialpad, and Matillion. HeadsUp was backed by Wing Venture Capital and 645 Ventures and was acquired by composable-CDP company Hightouch in November 2023, after which its team joined Hightouch to work on Customer 360. The standalone headsup.ai product and developer surface have since been wound down; this profile is retained as an acquired-company record in the API Evangelist network.

## Kin Score — 5.3 / 100 (minimal)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 5.3).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 2.6 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Product-Led Growth, Go-To-Market, Sales, Product Analytics, Customer Data, Machine-Learning, Software-as-a-Service, Acquired

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/headsup/). Scores are computed from the provider's own public artifacts under a published rubric.