# Hawthorne

**Canonical:** https://apis.io/providers/hawthorne/  
**Website:** https://hawthorne.co/  
**APIs profiled:** 1

Hawthorne is an internet-first men's personal care and grooming brand founded in 2016 in New York City (a Techstars alum, later Series B). It sells personalized, long-lasting fragrance and grooming products — cologne, deodorant, body wash, face and hair care — tuned to a customer's body chemistry and lifestyle through an onboarding quiz and a smart-subscription model built around its "Surround Scent" technology. The direct-to-consumer storefront at hawthorne.co runs on Shopify and exposes a modern agent-commerce surface: a published /llms.txt and /agents.md, Shopify Customer Account OpenID Connect discovery, and a live Universal Commerce Protocol (UCP) MCP endpoint so AI shopping agents can search the catalog, build a cart, and complete a buyer-approved checkout.

## Kin Score — 15.3 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+1.1 from 14.2).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 11.9 |
| Commercial Clarity | 21.1 |
| Access Clarity | 21.1 |

## Agent readiness — 18.8 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | verified |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Self-serve signup — onboarding: self-serve, pricing: unknown, trial: no (confidence: medium).

## APIs (1)

- **Hawthorne UCP Commerce (Shopify)** — Agent-facing Universal Commerce Protocol (UCP) shopping surface for the Hawthorne Shopify store — catalog search/lookup, cart, checkout, fulfillment, discount and order capabili...

## MCP servers (1)

- **Hawthorne MCP Server**

## Security (2)

- **Hawthorne Authentication** — oauth2/openIdConnect · 1 scheme
- **Hawthorne Domain Security** — TLSv1.3 · HSTS · DMARC

## Tags

Company, E-Commerce, Retail, Consumer Goods, Personal Care, Grooming, Agentic Commerce, Shopify

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/hawthorne/). Scores are computed from the provider's own public artifacts under a published rubric.