# Hatch Loyalty

**Canonical:** https://apis.io/providers/hatch-loyalty/  
**APIs profiled:** 0

Hatch Loyalty (formerly Belly) was a Chicago-based customer activation, loyalty, and engagement platform for enterprise retailers, with a strong focus on the fuel and convenience-store vertical. It aggregated customer data across a retailer's business systems to build customer profiles and ran a rules engine over submitted transactions to trigger offers and redemptions. Hatch exposed a RESTful developer platform (the "Hatch HUB" API) that conformed to the JSON:API specification, with a public developer portal, API reference, and transaction-processing tutorials. The company was backed by Andreessen Horowitz (a16z), Lightbank, NEA, and DAG Ventures, and was acquired by Stuzo around 2019-2020 (the earlier Belly product line was sold to Mobivity). As of this profile the hatchloyalty.com domain and all of its subdomains (www, developer, api) are parked and listed for sale, so no live API or developer surface remains to enrich.

## Kin Score — 0.5 / 100 (minimal)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 0.5).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 2.6 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

Regulatory layer — **Payments**: 0.0 (matched via tags).

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Customer Loyalty, Customer Engagement, Loyalty Platform, Retail, Convenience Store, Fuel Retail, Payments

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/hatch-loyalty/). Scores are computed from the provider's own public artifacts under a published rubric.