# Greenfield Online

**Canonical:** https://apis.io/providers/greenfield-online/  
**APIs profiled:** 0

Greenfield Online, Inc. (Nasdaq SRVY) was an independent provider of Internet-based survey solutions and online market-research panels, headquartered in Wilton, Connecticut. Founded in 1994, it pioneered online panel sampling and data collection for the marketing-research industry, went public in 2004, and grew by acquiring sampling firms worldwide (including European comparison-shopping service Ciao). Microsoft acquired the company in 2008 for roughly $486 million to obtain Ciao, then divested the survey and sampling assets to Toluna in 2009. Greenfield Online no longer operates as an independent entity and publishes no developer program, public API, or live web presence today. This record is retained as a portfolio-lead profile surfaced from the Insight Partners portfolio.

## Kin Score — 5.0 / 100 (minimal)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 5.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 0.0 |
| Commercial Clarity | 0.0 |
| Access Clarity | 0.0 |

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Tags

Company, Market Research, Surveys, Online Panels, Data Collection, Consumer Insights, Acquired

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/greenfield-online/). Scores are computed from the provider's own public artifacts under a published rubric.