# Goop

**Canonical:** https://apis.io/providers/goop/  
**Website:** https://goop.com/  
**APIs profiled:** 0

Goop is a modern lifestyle and wellness brand founded in 2008 by Gwyneth Paltrow, launched from her kitchen as a weekly email newsletter and grown into a content-and-commerce company spanning editorial journalism, e-commerce, and its own product lines across beauty, skincare, supplements, food, fashion, home, and travel. Goop operates goop.com as a curated online shop and digital magazine, publishes wellness and beauty guidance, and sells goop-branded product lines (including goopglow and goop Beauty) alongside a curated marketplace of third-party brands. It is a privately held company backed by Lightspeed Venture Partners (Series C, 2017) and other investors. Goop does not currently operate a public developer program or API; this profile captures its company identity and public web surface for the API Evangelist network.

## Kin Score — 10.0 / 100 (minimal)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.0 from 10.0).

| Facet | Score |
|---|---|
| Discoverability | 50.0 |
| Contract Quality | 0.0 |
| Governance | 0.0 |
| Contract Governance | 0.0 |
| Operational Transparency | 0.0 |
| Developer Ergonomics | 4.8 |
| Commercial Clarity | 21.1 |
| Access Clarity | 21.1 |

Regulatory layer — **Health**: 17.5 (matched via tags).

## Agent readiness — 0.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | no |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Unknown — onboarding: unknown, pricing: unknown, trial: no (confidence: low).

## Security (1)

- **Goop Domain Security** — TLSv1.3 · DMARC

## Tags

Company, Wellness, Lifestyle, Beauty, E-Commerce, Content, Health, Consumer Brand, Retail

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/goop/). Scores are computed from the provider's own public artifacts under a published rubric.