# Google Optimize

**Canonical:** https://apis.io/providers/google-optimize/  
**APIs profiled:** 1

Google Optimize was a website optimization and A/B testing tool that helped businesses test variations of web pages and personalize experiences. Google Optimize and Optimize 360 were sunset on September 30, 2023. Google recommends migrating to Google Analytics 4 with built-in A/B testing or third-party tools.

## Kin Score — 20.4 / 100 (emerging)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 20.4).

| Facet | Score |
|---|---|
| Discoverability | 68.5 |
| Contract Quality | 0.0 |
| Governance | 39.4 |
| Contract Governance | 39.4 |
| Operational Transparency | 7.9 |
| Developer Ergonomics | 2.4 |
| Commercial Clarity | 36.8 |
| Access Clarity | 36.8 |

## Agent readiness — 3.0 (human-only)

| Dimension | Value |
|---|---|
| Spec Presence | no |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | no |
| Idempotency | no |
| Error Semantics | no |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | no |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Freemium — onboarding: unknown, pricing: freemium, trial: no (confidence: medium).

## APIs (1)

- **Google Optimize API (Sunset)** — API for managing Google Optimize experiments, variants, and accessing optimization data. Sunset on September 30, 2023. Migrate to Google Analytics 4 experiments or third-party A...

## Security (2)

- **Google Optimize Domain Security** — TLSv1.3 · DMARC
- **Google Optimize Vulnerability Disclosure** — security.txt · contact published

## Plans (1)

- **Google Optimize Plans Pricing**

## Use cases (4)

- **Landing Page Optimization** — Test landing page variations to improve conversion rates. (Service sunset)
- **CTA Testing** — Test call-to-action button text, color, and placement. (Service sunset)
- **Content Personalization** — Show different content to different audience segments. (Service sunset)
- **Checkout Flow Optimization** — Test checkout process variations to reduce abandonment. (Service sunset)

## Tags

A/B Testing, Analytics, Deprecated, Experimentation, Google, Optimization, Personalization, Sunset

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/google-optimize/). Scores are computed from the provider's own public artifacts under a published rubric.