# Google Campaign Manager

**Canonical:** https://apis.io/providers/google-campaign-manager/  
**Website:** https://developers.google.com/doubleclick-advertisers  
**APIs profiled:** 5

Campaign Manager 360 is Google's ad-serving, trafficking and measurement platform for advertisers and agencies. Its API — service name dfareporting — lets developers programmatically manage advertisers, campaigns, ads, creatives, placements, floodlight conversion tags and remarketing lists, generate publisher ad tags, and define, run and download standard, reach, path-to-conversion, floodlight and cross-media reach reports. Access is OAuth 2.0 only and every path is scoped to a Campaign Manager 360 user profile. The current version is v5; v4 has been fully sunset. Google publishes a Discovery Document rather than an OpenAPI, plus Data Transfer v2.0 for bulk event-level delivery to Cloud Storage.

## Kin Score — 67.2 / 100 (exemplar)

Scored 2026-08-21 under rubric 0.12.0. Trend: flat (+0.5 from 66.7).

| Facet | Score |
|---|---|
| Discoverability | 74.1 |
| Contract Quality | 71.8 |
| Governance | 45.5 |
| Contract Governance | 45.5 |
| Operational Transparency | 84.2 |
| Developer Ergonomics | 74.4 |
| Commercial Clarity | 52.6 |
| Access Clarity | 52.6 |

## Agent readiness — 39.1 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Contact sales · Campaign Manager 360 contract required — onboarding: unknown, pricing: unknown, trial: no (confidence: high).

## APIs (5)

- **Campaign Manager 360 Data Transfer v2.0** — Data Transfer v2.0 provides raw, event-level reporting data from Campaign Manager 360 beyond what is available through standard reporting. Data is delivered to Google Cloud Stor...
- **Google Campaign Manager Ads API** — Manage ad configurations within campaigns. Ads define the creative content, delivery schedules, targeting rules, and placement assignments that determine how and where advertisi...
- **Google Campaign Manager Campaigns API** — Manage advertising campaigns. Campaigns serve as top-level organizational containers that group ads, placements, and creatives under a single advertiser with shared start and en...
- **Google Campaign Manager Placements API** — Manage placements representing ad inventory on publisher sites. Placements define the size, format, pricing, and site location where ads can be served, and generate the ad tags ...
- **Google Campaign Manager Reports API** — Create, configure, and run reports to analyze campaign performance. Reports support multiple types including standard, reach, path to conversion, cross-dimension reach, floodlig...

## MCP servers (1)

- **Google Campaign Manager MCP Server** — CANDIDATE tool surface derived from the Campaign Manager 360 OpenAPI operations in this repo. Google publishes NO Model Context Protocol server for Campaign Manager 360. Nothing...

## Agentic access (1)

- **Google Campaign Manager Agentic Access** — 23 operations · 15 acting

## Security (3)

- **Google Campaign Manager Authentication** — oauth2 · 1 scheme
- **Google Campaign Manager Domain Security** — TLSv1.3 · HSTS · DMARC
- **Google Campaign Manager Vulnerability Disclosure** — security.txt · contact published

## Plans (1)

- **Google Campaign Manager Plans Pricing**

## Use cases (4)

- **Programmatic Campaign Setup** — Automate the creation and configuration of advertising campaigns, ads, and placements across publisher inventory.
- **Performance Reporting** — Generate and schedule reports to analyze campaign performance, reach, and conversion data.
- **Cross-Channel Attribution** — Use path-to-conversion and cross-media reach reports to understand multi-channel advertising impact.
- **Ad Operations Automation** — Streamline trafficking workflows including placement creation, tag generation, and creative assignment.

## Tags

Advertising, Analytics, Campaign Management, Digital Marketing, Reporting, Ad Serving, Ad Trafficking, Attribution, Conversion Tracking, Marketing, Media Buying, Google Marketing Platform

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/google-campaign-manager/). Scores are computed from the provider's own public artifacts under a published rubric.