# Google Analytics

**Canonical:** https://apis.io/providers/google-analytics/  
**Website:** https://developers.google.com/analytics  
**APIs profiled:** 13

Google Analytics provides data and insights about website and app usage, enabling businesses to understand their audience and optimize their digital properties through customer-centric measurement, machine learning insights, and cross-platform attribution.

## Kin Score — 68.4 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+1.1 from 67.3).

| Facet | Score |
|---|---|
| Discoverability | 87.0 |
| Contract Quality | 64.0 |
| Governance | 26.5 |
| Contract Governance | 26.5 |
| Operational Transparency | 84.2 |
| Developer Ergonomics | 74.4 |
| Commercial Clarity | 73.7 |
| Access Clarity | 73.7 |

## Agent readiness — 46.2 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Paid · Self-serve signup — onboarding: self-serve, pricing: paid, trial: no (confidence: high).

## APIs (13)

- **Google Analytics accounts API** — The accounts API from Google Analytics — 3 operation(s) for accounts.
- **Google Analytics accountSummaries API** — The accountSummaries API from Google Analytics — 1 operation(s) for accountsummaries.
- **Google Analytics data API** — The data API from Google Analytics — 3 operation(s) for data.
- **Google Analytics Events API** — The Events API from Google Analytics — 1 operation(s) for events.
- **Google Analytics management API** — The management API from Google Analytics — 36 operation(s) for management.
- **Google Analytics metadata API** — The metadata API from Google Analytics — 1 operation(s) for metadata.
- **Google Analytics properties API** — The properties API from Google Analytics — 20 operation(s) for properties.
- **Google Analytics provisioning API** — The provisioning API from Google Analytics — 2 operation(s) for provisioning.
- **Google Analytics reports API** — The reports API from Google Analytics — 1 operation(s) for reports.
- **Google Analytics User Deletion API** — The User Deletion API from Google Analytics — 1 operation(s) for user deletion.
- **Google Analytics userActivity API** — The userActivity API from Google Analytics — 1 operation(s) for useractivity.
- **Google Analytics userDeletion API** — The userDeletion API from Google Analytics — 1 operation(s) for userdeletion.
- **Google Analytics Validation API** — The Validation API from Google Analytics — 1 operation(s) for validation.

## MCP servers (2)

- **MCP Server**
- **MCP Server (artifact)** — Google publishes an official (labelled "Experimental") MCP server for Google Analytics. It is a LOCAL stdio server: you install it with pipx/uv and an MCP client launches it as ...

## Agentic access (1)

- **Google Analytics Agentic Access** — 129 operations · 81 acting

## Security (3)

- **Google Analytics Authentication** — oauth2/apiKey · 5 schemes
- **Google Analytics Domain Security** — TLSv1.3 · HSTS · DMARC
- **Google Analytics Vulnerability Disclosure** — security.txt · contact published

## Plans (1)

- **Google Analytics Plans Pricing**

## Use cases (10)

- **Website Traffic Analysis** — Understand where visitors come from, what pages they view, and how they interact with your website.
- **Conversion Optimization** — Track conversion events, analyze funnels, and identify drop-off points to improve conversion rates.
- **Audience Segmentation** — Segment users by demographics, behavior, technology, and custom attributes for targeted analysis.
- **Marketing Campaign Measurement** — Measure the effectiveness of advertising campaigns across channels with attribution modeling.
- **E-commerce Analytics** — Track purchase activity, revenue, product performance, and shopping behavior.
- **App Analytics** — Measure user engagement, retention, and in-app actions for mobile and web applications.
- **Server-Side Event Tracking** — Send events from your server using the Measurement Protocol for offline and backend interactions.
- **Compliance and Data Privacy** — Manage user data deletion requests and privacy compliance using the User Deletion API.
- **Custom Reporting and Dashboards** — Build custom reports and dashboards programmatically using the Data API.
- **Real-Time Monitoring** — Monitor live user activity for time-sensitive campaigns, launches, and events.

## Tags

Analytics, Data, Google, Metrics, Reporting, Web Analytics, Machine-Learning, Attribution

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/google-analytics/). Scores are computed from the provider's own public artifacts under a published rubric.