# Google Ads

**Canonical:** https://apis.io/providers/google-ads/  
**Website:** https://developers.google.com/google-ads/api  
**APIs profiled:** 9

The Google Ads API is the modern programmatic interface to Google Ads and the next generation of the AdWords API. It enables developers to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns.

## Kin Score — 71.6 / 100 (exemplar)

Scored 2026-08-20 under rubric 0.12.0. Trend: flat (+0.0 from 71.6).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 70.4 |
| Governance | 26.5 |
| Contract Governance | 26.5 |
| Operational Transparency | 84.2 |
| Developer Ergonomics | 85.1 |
| Commercial Clarity | 73.7 |
| Access Clarity | 73.7 |

## Agent readiness — 54.7 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | verified |
| MCP Server | documented |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | verified |
| OpenAPI Examples | verified |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | yes |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Freemium · Self-serve signup — onboarding: self-serve, pricing: freemium, trial: no (confidence: high).

## APIs (9)

- **Google Ads Scripts** — JavaScript-based scripting interface for programmatically managing and querying Google Ads data directly in a browser-based IDE. Scripts enable automated changes to campaigns, a...
- **Google Ads Ad Groups API** — Manage ad groups within campaigns
- **Google Ads Ads API** — Create and manage individual ads within ad groups
- **Google Ads Bidding Strategies API** — Manage bidding strategies for campaigns
- **Google Ads Campaigns API** — Create, read, update, and remove advertising campaigns
- **Google Ads Customers API** — Access and manage Google Ads customer account information
- **Google Ads Keywords API** — Manage keyword targeting criteria for ad groups
- **Google Ads Reporting API** — Query performance data using Google Ads Query Language (GAQL)
- **Google Ads API** — The complete Google Ads API v25 surface — 174 operations across campaigns, ad groups, ads, criteria, assets, budgets, bidding, conversions, planning, audience insights, batch jo...

## MCP servers (2)

- **MCP Server**
- **Google Ads MCP Server** — Google's first-party Model Context Protocol server for the Google Ads API. It is a Python (FastMCP) server that Google publishes as source and installs from git; Google does not...

## Agentic access (1)

- **Google Ads Agentic Access** — 10 operations · 8 acting

## Security (3)

- **Google Ads Authentication** — oauth2 · 4 schemes
- **Google Ads Domain Security** — TLSv1.3 · HSTS · DMARC
- **Google Ads Vulnerability Disclosure** — security.txt · contact published

## Plans (1)

- **Google Ads Plans Pricing**

## Tags

Advertising, Campaign Management, Digital Advertising, Google, Marketing, PPC

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/google-ads/). Scores are computed from the provider's own public artifacts under a published rubric.