# Funnel

**Canonical:** https://apis.io/providers/funnel/  
**Website:** https://funnel.io/  
**APIs profiled:** 3

Funnel (funnel.io) is a marketing intelligence and marketing data hub that helps agencies and brands become more data-driven. It connects to hundreds of advertising, analytics, CRM, and social data platforms, then automatically collects, normalizes, and transforms that marketing data into a single, business-ready model. Funnel exports the harmonized data to cloud data warehouses (BigQuery, Snowflake), Google Cloud Storage, BI and visualization tools, and back to ad platforms, and layers on advanced marketing measurement (Marketing Mix Modeling and Multi-Touch Attribution) plus dashboards and reporting. Programmatic configuration is exposed through the Funnel Control Plane API, consumed via an official Terraform provider and an OAuth 2.0 client-credentials (Auth0) system-user flow, with regional US and EU data residency. Funnel also ships a first-party hosted MCP server (Funnel MCP) that exposes six read-only tools over OAuth to Claude, ChatGPT, Cursor and other MCP clients, plus a documented inbound file-import webhook API. Funnel publishes no OpenAPI or AsyncAPI for any of the three surfaces.

## Kin Score — 54.8 / 100 (strong)

Scored 2026-08-30 under rubric 0.17.2. Trend: flat (+0.0 from 54.8).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 42.7 |
| Governance | 18.2 |
| Contract Governance | 18.2 |
| Operational Transparency | 42.1 |
| Developer Ergonomics | 49.4 |
| Commercial Clarity | 92.1 |
| Access Clarity | 92.1 |

## Agent readiness — 45.7 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | no |
| Reversibility Documented | no |
| MCP Server | documented |
| Auth Clarity | served |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | served |
| Protected Resource Metadata | verified |
| Dynamic Client Registration | yes |
| Agentic Commerce | no |

## Access

Demo/sales required — onboarding: unknown, pricing: paid, trial: no (confidence: high).

## APIs (3)

- **Funnel Control Plane API** — The Funnel Control Plane API provides configuration-management operations for a Funnel subscription — workspaces, data sources, custom dimensions and metrics, and data exports t...
- **Funnel MCP** — Funnel MCP is Funnel's first-party hosted, remote Model Context Protocol server. It exposes a Funnel workspace's harmonized cross-channel marketing data, semantic field definiti...
- **Funnel File Import Webhook API** — The Funnel File Import Webhook API is a documented inbound HTTP endpoint that lets a customer hand Funnel links to data files for ingestion into a File Import data source. A per...

## MCP servers (1)

- **Funnel MCP** — Funnel's first-party hosted, remote MCP server. It exposes a Funnel workspace's harmonized cross-channel marketing data, field/semantic definitions and workspace context to any ...

## Security (3)

- **Funnel Authentication** — oauth2/openIdConnect/apiKey · 3 schemes
- **Funnel Domain Security** — TLSv1.3 · HSTS · DMARC
- **Funnel Trust Center** — ISO 27001:2022, SOC 2 Type II, CSA STAR Level 1

## Plans (1)

- **Funnel Plans Pricing**

## Tags

Company, Marketing, Marketing Intelligence, Marketing Data, Analytics, Advertising, Data Integration, ETL, Data Warehouse, Attribution, Reporting, Business Intelligence, MCP, AI Agents, Marketing Mix Modeling

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/funnel/). Scores are computed from the provider's own public artifacts under a published rubric.