# Friendbuy

**Canonical:** https://apis.io/providers/friendbuy/  
**Website:** https://friendbuy.com  
**APIs profiled:** 7

Friendbuy is a referral and loyalty marketing platform for ecommerce and direct-to-consumer brands. Merchants launch referral, loyalty, and reward campaigns through on-site widgets and a no-code dashboard, and integrate server-to-server through the Friendbuy Merchant API (base https://mapi.fbot.me/v1). The Merchant API lets merchants sync customer records, generate personal referral links, track purchase / sign-up / custom conversion events, pull campaign and reward analytics, and manage loyalty ledger balances, adjustments, redemptions, and coupons. Authentication is a key/secret exchange at POST /authorization that returns a short-lived Bearer JWT. Access to the API and to production credentials is gated behind a paid, contact-sales plan.

## Kin Score — 60.0 / 100 (strong)

Scored 2026-08-24 under rubric 0.13.0. Trend: flat (-0.5 from 60.5).

| Facet | Score |
|---|---|
| Discoverability | 81.5 |
| Contract Quality | 64.2 |
| Governance | 16.7 |
| Contract Governance | 16.7 |
| Operational Transparency | 73.7 |
| Developer Ergonomics | 54.2 |
| Commercial Clarity | 67.1 |
| Access Clarity | 67.1 |

## Agent readiness — 27.9 (agent-aware)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | derived |
| Reversibility Documented | no |
| MCP Server | no |
| Auth Clarity | bearer |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | no |
| Rate Limit Signal | documented |
| Event Surface Described | yes |
| Agent Skills | derived |
| Well Known Catalog | no |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |
| Delegated Identity | no |
| Protected Resource Metadata | no |
| Dynamic Client Registration | no |
| Agentic Commerce | no |

## Access

Paid · Self-serve signup — onboarding: self-serve, pricing: paid, trial: no (confidence: high).

## APIs (7)

- **Friendbuy Analytics API** — Pull campaign, share, click, conversion, and reward analytics.
- **Friendbuy Authorization API** — Exchange account key and secret for a Bearer token.
- **Friendbuy Customers API** — Create and retrieve customer records and manage customer data requests.
- **Friendbuy Events API** — Track purchase, sign-up, and custom conversion events.
- **Friendbuy Management API** — Block users from campaigns.
- **Friendbuy Referrals API** — Generate personal referral links and check referral status.
- **Friendbuy Rewards & Loyalty API** — Manage loyalty ledger balances, adjustments, redemptions, and coupons.

## Agentic access (1)

- **Friendbuy Agentic Access** — 31 operations · 12 acting

## Security (2)

- **Friendbuy Authentication** — http · 1 scheme
- **Friendbuy Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Friendbuy Plans Pricing**

## Tags

Referral Marketing, Loyalty, Rewards, E-Commerce, Marketing, Advocacy

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/friendbuy/). Scores are computed from the provider's own public artifacts under a published rubric.