# FreeWheel Media

**Canonical:** https://apis.io/providers/freewheel-media/  
**Website:** https://www.freewheel.com  
**APIs profiled:** 5

FreeWheel, a Comcast company, is an advertising technology platform for the streaming and premium video television marketplace. It gives advertisers, agencies, and media buyers direct connections to premium streaming TV inventory while helping publishers and programmers monetize their video content across linear and digital channels. Its product suites include the Advertiser Suite (media buying, planning, and campaign management via Strata), the Publisher Suite (ad decisioning, forecasting, and yield optimization for sellers), and a Marketplace connecting supply and demand. FreeWheel's platform emphasizes AI-driven optimization, real-time insights, identity, and cross-screen measurement for the converged TV ecosystem. Programmatic and operational access is delivered to partners through gated Publisher (MRM) and Marketer (SFX/Strata) platforms rather than a public self-service developer portal.

## Kin Score — 50.9 / 100 (developing)

Scored 2026-08-17 under rubric 0.11.0. Trend: flat (+0.0 from 50.9).

| Facet | Score |
|---|---|
| Discoverability | 92.6 |
| Contract Quality | 48.3 |
| Governance | 20.8 |
| Operational Transparency | 42.1 |
| Developer Ergonomics | 73.9 |
| Commercial Clarity | 34.2 |

## Agent readiness — 63.1 (agent-ready)

| Dimension | Value |
|---|---|
| Spec Presence | yes |
| Agentic Access | yes |
| MCP Server | yes |
| Auth Clarity | yes |
| Idempotency | no |
| Error Semantics | documented |
| OpenAPI Examples | partial |
| Rate Limit Signal | documented |
| Event Surface Described | no |
| Agent Skills | yes |
| Well Known Catalog | yes |
| Consent Identity | no |
| Agent Card | no |
| Dry Run Mode | no |

## Access

Enterprise / contract only — onboarding: unknown, pricing: enterprise, trial: no (confidence: high).

## APIs (5)

- **FreeWheel Advertiser (Buzz) API** — The REST API behind FreeWheel's Advertiser Suite / Beeswax DSP ("Buzz"). It exposes the full buy-side object model — accounts, advertisers, campaigns, line items, creatives and ...
- **FreeWheel Demand Audience Management API** — Audience and segment management for FreeWheel demand partners. Lists data providers by ad-industry category, searches and filters third-party segments, and creates, retrieves an...
- **FreeWheel Demand Deal Sync API** — Deal synchronization for FreeWheel demand partners. Retrieves programmatic deals available to a buyer seat (filterable by seller status, start/end date and last-updated timestam...
- **FreeWheel Demand Creative Management API** — Creative management for FreeWheel demand partners. Creates, retrieves and updates creatives (ads) on an account, lists the underlying creatives of a composite ad, and assigns or...
- **FreeWheel Publisher (MRM) API** — FreeWheel's sell-side APIs for publishers and programmers running on MRM — advertiser and agency management, insertion orders and campaigns, placement operations, forecasting, a...

## MCP servers (1)

- **freewheel-media-mcp.yml**

## Agentic access (1)

- **Freewheel Media Agentic Access** — 171 operations · 111 acting

## Security (2)

- **Freewheel Media Authentication** — oauth2/http/apiKey · 4 schemes
- **Freewheel Media Domain Security** — TLSv1.3 · HSTS · DMARC

## Plans (1)

- **Freewheel Media Plans Pricing**

## Tags

Company, Advertising, AdTech, Streaming TV, Video Advertising, Programmatic, Media, Publisher Monetization, Comcast

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Profiled by [API Evangelist](https://apievangelist.com) and published on [APIs.io](https://apis.io/providers/freewheel-media/). Scores are computed from the provider's own public artifacts under a published rubric.